870. Steve Wheatcroft - Every Problem (& Solution!) Revolves Around PEOPLE

Fullerton Unfiltered

Brian Fullerton

Lawncare, Marketing, Lawnmaintenance, Self-improvement, Brianslawnmaintenance, Landscaping, Business, Education, Salesandadvertising, Fullertonunfiltered, Howtostartalawnbusiness, Entrepreneurship

5 • 1.1K Ratings

🗓️ 24 September 2025

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode, I'm joined by Steve Wheatcroft — a guy who scaled his company to $30M, successfully exited, and then went on to lead a private equity roll-up to $100M. Steve has seen growth at every level and knows one thing for sure: every problem and every solution in business comes down to people.

We dig into what it takes to build a winning team, why people are the biggest challenge and the greatest asset in any organization, and how leadership at scale always circles back to developing and empowering your team. Whether you're running a small crew or eyeing a massive operation, this conversation will help you rethink how you lead and grow through people.

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Transcript

Click on a timestamp to play from that location

0:00.0	Tickets are on sale now for La Entrepreneur Academy Live 2025 in Novi, Michigan.
0:06.6	Here's your host for the event, Brian Fullerton.
0:10.0	We can't wait to see you guys up here this November 8th.
0:12.7	It's going to be an incredible two-day event.
0:15.3	Come join us on Friday for the mixer from 7 to 9 p.m.
0:18.3	And then the conference all day from 8.30 to 5.30 on Saturday. Tickets are now on sale at Law Entrepreneur Academy.com. We cannot wait to see you guys there. Get your ticket today. Secure your spot. Get your hotel room locked in. Get your travel plans organized. And we can't wait to see you here this November to help you grow the most successful lawn and landscaping business that you have ever imagined.
0:41.2	We've got a great guest speaker lineup, including some of the greats like Mark Bradley, Sam Gamble, Marty Grunder, Caleb and Brittany, Allman, and so, so many more.
0:45.2	We can't wait to see you guys here this November.
0:47.7	Get your tickets today at Launchpreneuracademy.com, and we'll see you guys there.
0:57.3	Your now. you guys there. You're now listening to the Fullerton Unfiltered podcast.
1:01.6	Straightforward.
1:02.6	No nonsense business advice.
1:04.6	Completely on.
1:06.4	Unfiltered.
1:07.5	Grow your business.
1:08.7	Grow your life.
1:09.8	Now, here's your host, Brian Fullerton.
1:13.9	All right. We're already got the chuckles. We're hopping on into this here today, folks,
1:18.1	because I was asking him all his stats and his details. And then first question, he goes, well,
1:23.4	that's a good story. I'm like, boom, hit record. Here we go. So Mr. Steve Weikroft is joining us here.
1:28.1	We're at one of the breaks here at Leanscapeer, Dallas. It's the financial intensive. You just got offstage, rocking it with Mark Bradley. Yeah, that was weird. I was just standing up there, like kind of like a hood ornament. You brought the financial backing. You know what I mean? your big brother out there, I guess.
1:43.4	I guess so, yeah.
	...

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