#87: Leila Hormozi reveals how her companies do over $200M in revenue
The Founder Podcast
Chris Lee
5 • 1.4K Ratings
🗓️ 25 March 2024
⏱️ 43 minutes
🧾️ Download transcript
Summary
Welcome to a new episode of The Founder podcast. In this episode, I have with me Leila Hormozi, co-founder of Acquisition.com, to dive into the secrets of successful business scaling, the power of organic and paid marketing, and the future of business education. Leila's insights from her journey in building and scaling businesses offer a blend of strategic wisdom and practical advice. Whether you're a budding entrepreneur or an established business owner, Leila's experiences and forward-thinking approach provide invaluable lessons on navigating the complexities of modern business. Join us for a conversation filled with actionable strategies, personal anecdotes, and a glimpse into the future of entrepreneurship.
Highlights:
“A big red flag is when companies aren't willing to invest in talent... it's undeniable the impact that investing in good people has on the success and growth of a business."
“The businesses that have paid plus organic have a significantly lower cost of acquisition and a significantly higher lifetime value of customers... It's about creating your ideal customer through your content."
"Our mission is to make real business education available to everybody... it's about changing the industry and making a mark through education."
Timestamps:
00:00- The Value of Investing in Talent
01:21- Shift in Marketing Strategies
04:20- The Impact of Organic Content on Business Growth
06:51- Choosing the Right Platform for Organic Marketing
08:12- The Role of LinkedIn and Facebook in B2B Marketing
10:10- Creating Engaging Content Across Platforms
13:00- Operational Excellence and Team Analysis
17:22- Competitiveness and Work-Life Balance
24:26- Personal Insights and Alex Hormozi's Character
36:12- Vision and Mission for the Future of Acquisition.com
Live Links:
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Watch my latest Podcast
Apple- https://podcasts.apple.com/us/podcast/the-founder-podcast/id1687030281S
Spotify- https://open.spotify.com/show/1e0cL2vI1JAtQrojSOA7D2
YouTube - @thefounderspodcast
Transcript
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| 0:00.0 | A lot of people aren't willing to invest in talent to grow their companies. |
| 0:03.4 | And so I'll give you an example. I had this company that we were looking at a couple of weeks ago, |
| 0:06.8 | and I said, what's your highest paid employee? And then he said, |
| 0:09.2 | oh, my guy that runs the whole thing, you know, 65,000 a year. |
| 0:15.0 | 65 grand? |
| 0:17.0 | This is the highest paid purse, oh my goodness. |
| 0:20.0 | Yeah, and so I was just like big red flag right there, like one, you're not willing to invest in talent. |
| 0:24.8 | Two, the fact that you think that that is like a high paid job is brightening to me. |
| 0:28.1 | And three, who's running the company on it? |
| 0:31.1 | Yeah, yeah, yeah, you, you, welcome to another episode of the founder podcast today. I am joined with |
| 0:35.3 | Miss is, Miss is, Lela or Mozi. Lela is the founder of Acquisition.com, the founder of Jim's, she's done Jim launch, |
| 0:48.8 | she's done all kinds of different things. You guys probably seen her all over social media. |
| 0:53.1 | You may have seen her husband a little bit. |
| 0:55.0 | Alex, he tends to be out there in the wild all over the time. |
| 0:58.9 | He's literally all over. |
| 1:00.1 | But I'm super excited to spend some time today with you miss Leda how you doing today |
| 1:04.1 | Good I appreciate the introduction so yeah excited to dive in good to have you so |
| 1:08.3 | 2024 what are some things that you are seeing right now in business |
| 1:13.7 | that most people are struggling with and could fix |
| 1:17.1 | with just a couple little tweaks? |
| 1:21.6 | I would say that one of the biggest things that we've noticed, especially like in our portfolio and probably businesses that we're looking at at this point, is the shift in marketing. |
| 1:30.0 | So if you look at, for example, I'll give you a story. |
... |
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