#87: Carey Lohrenz—Three Characteristics You Need to Be a Bold Leader

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 12 March 2018

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Why do organizations fail?

For countless reasons, of course, but at the root of every business failure you’ll find a leader who never gave their team a clear vision.

It sounds so simple, but in practice, only the boldest leaders have the courage to craft a vision and the tenacity to keep their staff focused on it.

So when it comes to bold leadership, you don’t need to look much farther than today’s podcast guest, Carey Lohrenz. She was the first female pilot of an F-14 Tomcat, and she knows what it takes to lead well when the pressure’s on and the stakes are immense.

In today’s episode, she shares the three characteristics you need to be a bold leader, with practical ways you can develop them.

Listen now, and give yourself a huge boost of motivation this week!

http://buildingastorybrand.com/87

Transcript

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0:00.0	Welcome to the Building of Story Brand Podcast, where we believe if you confuse you'll lose.
0:13.2	Noise is the enemy and creating a clear message is the best way to grow your business.
0:17.8	I'm your host Donald Miller.
0:18.8	I'm joined by my co-host J.J. Peterson.
0:20.8	Hi, J.J.
0:21.6	Hello, Don. J.J. You are actually in New York City today where you have a, you
0:26.3	were there, and you experienced a story. We're going to hear about it in just a second.
0:30.7	This is the first time we've ever done this where you're actually
0:33.2	remote I know I don't get to look at your I don't know incredibly good looking face
0:37.7	that's how I would describe it that's totally the words I was going to use yes
0:41.2	yeah I'll email you the words that you should use next
0:43.6	you it's not in front of me so it's not coming to me immediately it's the only
0:47.8	reason I didn't say that hey j j j jay before we begin I found out that, I don't know if you know, because we actually
0:55.7	study the numbers and we study how many copies of building a story brand sell every week.
1:01.3	And we chart those and that's part of our dashboard and we were confused
1:04.1	because three audio copies sell for every hardback.
1:08.0	Yes.
1:09.0	Which is a very strange statistic.
1:12.0	It's normally about half an audiobook for everyone hardback.
1:16.0	Yeah. And guess what I found out what's going on?
1:18.0	What's happening?
1:19.0	Audible is actually giving them away for free.
	...

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