#88: Ryan Holiday—The Crazy Story of a Narrative War and the Conspiracy That Won It

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 19 March 2018

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The world around us is pretty bonkers.

Fortunately, that’s good for us as business leaders. Behind every headline, there are so many lessons that can make our business stronger.

Today on the Building a StoryBrand podcast, we hear the crazy story behind one of those headlines. Ryan Holiday is the author of Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue, which tells the story of how Peter Thiel strategically launched a behind-the-scenes conspiracy to take down media giant Gawker.

The story itself is wild, but when Ryan tells it, it becomes a study in how to use narrative, patience, and strategy if you find yourself in a battle of sorts.

Maybe you’re battling a competitor for market share. Or battling a public misconception that’s hurting sales. In either case, this episode will give you a glimpse into what Thiel did behind the scenes to create the outcome he wanted.

Give it a listen today!

http://buildingastorybrand.com/88

Transcript

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0:00.0	Welcome to the Building of Story Brand Podcast, where we believe if you confuse you'll lose, noise is the enemy, and creating
0:14.9	a clear message is the best way to grow your business.
0:17.7	I'm your host Donald Miller.
0:18.7	I'm joined by my co-host, J.J. Peterson, hi, J.J.
0:22.1	when last we talked, which in the magic of podcast editing was actually only about four minutes ago.
0:28.0	But for our listeners, it was a week ago.
0:30.0	Yes. We teased them with a story that I am just now finding out actually happened.
0:35.0	You used to have a wrestling association.
0:38.0	Yeah.
0:39.0	J.J, who has done everything, has now actually exceeded our expectations because today we're going to talk a little bit
0:45.9	about Hulk Hogan in a weird way and that's the segue.
0:49.4	Did you have a wrestling association?
0:50.4	Is this true?
0:51.4	Yes, it is true. I mean it's not real. We were in
0:53.7	junior high. I mean I grew up on Hok Hogan and the Iron Shee, and Andre the Giant and
0:58.8	you know Jimmy Superfly snooka, like all of those people were like my heroes.
1:04.8	I loved them and then I watched the cartoon.
1:08.0	We used to go to wrestling in Portland.
1:10.1	I had no idea any of this existed.
1:12.1	Yes, it's all real.
1:13.0	You went to wrestling in Portland.
1:15.0	If you went to wrestling important, you're in like a banquet of a hotel or something.
	...

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