In this episode Sal, Adam & Justin speak with Ben Greenfield who always has something new and interesting going on. Ben talks about starting his supplement company Kion (getkion.com/mindpump code: mindpump10 for 10% off), the importance of delayed gratification, science and the Bible, the newest science in anti-aging and longevity and more.

• How we find a little bit of science and abuse the hell out of it. The ways we used to concentrate things to be able to consume. (4:15)
• The science of CBD and its benefits. (9:40)
• Would Ben say he has a HIGH tolerance to stimulants? (14:30)
• Interesting facts on BDNF (Brain-derived neurotrophic factor) and living your best life. (18:03)
• What is the process of starting a supplement company, market response and challenges faced so far? Opening the kimono on Kion, his newest venture. (23:30)
• The importance of relationship capital in all aspects of your business. (41:15)
• The dangers of identifying with your appearance. (48:10)
• The importance of building a legacy and the gift of consciousness. (52:10)
• Science and the Bible. Is there a built in inherent morality? (59:53)
• What kinds of things do people hire him for? (1:09:21)
• Strategies to minimize jet lag while traveling. (1:17:34)
• The newest science in anti-aging and longevity research. (1:28:30)
• What products/protocols has he tried that he has since then dropped? (1:51:53)
• Has he experimented with his cholesterol levels? (1:56:38)
• The significance of consuming the RIGHT minerals into your diet. (2:00:25)
• Why simply the signal of taste could alter the state of your body. (2:09:03)
• His reaction to being labeled the “pseudoscience guy”? (2:12:30)
• Ben’s opinion on the upcoming debates between Layne Norton/Dominic D'Agostino and Chris Kresser/Joel Kahn on the Joe Rogan Podcast. (2:19:18)

Featured Guest/People Mentioned:

• Ben Greenfield (@bengreenfieldfitness) Instagram
  • Podcast
  • YouTube
• Robb Wolf (@dasrobbwolf) Instagram
• Ryan Holiday (@ryanholiday) Instagram
• Aubrey Marcus (@aubreymarcus) Instagram
• Jack Kruse (@drjackkruse) Instagram
• Stan "Rhino" Efferding (@stanefferding) Instagram
• Thomas N. Seyfried (@tnseyfried) Twitter
• Dr. Joseph Mercola (@mercola) Twitter
• Dave Asprey (@dave.asprey) Instagram
• Chris Kresser M.S., L.Ac. (@chriskresser) Instagram
• Layne Norton, PhD (@biolayne) Instagram
• Dominic D'Agostino (@DominicDAgosti2) Twitter
• Joel Kahn MD (@drjkahn) Twitter

Links/Products Mentioned:

• Kion
  • **Mindpump10 for 10% off a purchase**
• Hello Ned
  • **15% off first purchase**
• Four Sigmatic
  • **Code “mindpump” for 15% discount**
• Brain-derived neurotrophic factor
• Thorne: Supplements and At-Home Health Tests
• Traction: Get A Grip On Your Business - Book by Gino Wickman
• Rocket Fuel: The One Essential Combination That Will Get You More of What You Want from Your Business - Book by Gino Wickman and Mark C. Winters
• The Big Problem With Gyms & Why You Need to Exercise Outdoors
• Never Eat Alone - Book by Keith Ferrazzi
• The ONE Thing - Book by Gary W. Keller and Jay Papasan
• Perennial Seller: The Art of Making and Marketing Work that Lasts - Book by Ryan Holiday
• The Art of Manliness | Men's Interests and Lifestyle
• Sex at Dawn: How We Mate, Why We Stray, and What It Means for Modern Relationships - Book by Cacilda Jethá and Christopher Ryan
• Joovv
• State of the Art Led Circadian Lighting Systems
• Molecular Hydrogen Institute
• Beyond Training: Mastering Endurance, Health & Life - Book by Ben Greenfield - Book by Ben Greenfield
• The Last Resource On Sleep You’ll Ever Need: Ben Greenfield’s Ultimate Guide To Napping, Jet Lag, Sleep Cycles, Insomnia, Sleep Food, Sleep Supplements, Exercise Before Bed & Much, Much More!
• Own the Day, Own Your Life: Optimized Practices for Waking, Working, Learning, Eating, Training, Playing, Sleeping, and Sex - Book by Aubrey Marcus
• Vuori Clothing
• Mind Pump Ep. 865: Stan Efferding: The World's Strongest Bodybuilder
• How to Convert NR into NAD for Mitochondrial Health and Longevity
• Helminthic therapy

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