863. Red Flags: Hearing What Customers Say (and What They Really Need)

Fullerton Unfiltered

Brian Fullerton

Lawncare, Marketing, Lawnmaintenance, Self-improvement, Brianslawnmaintenance, Landscaping, Business, Education, Salesandadvertising, Fullertonunfiltered, Howtostartalawnbusiness, Entrepreneurship

5 • 1.1K Ratings

🗓️ 8 September 2025

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, we dive into the red flags you need to watch for when taking on new customers — but more importantly, how to truly understand what they’re saying and what they actually need. We’ll talk about how to read between the lines, uncover hidden expectations, and make sure your agreements reflect reality. This way, you protect your business, deliver value, and set the stage for long-term success.

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Transcript

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0:00.0	Quick heads up, check the podcast description and give some love to the sponsors that make this show possible.
0:05.6	And while you're there, use the Brian's 10 code to start putting money back in your pocket.
0:15.1	You're now listening to the Fullerton Unfiltered Podcast.
0:19.4	Straightforward. No-nonsense business advice. Completely on. Unfiltered Podcast. Straightforward. No nonsense business advice.
0:22.4	Completely on.
0:24.4	Unfiltered.
0:25.3	Grow your business.
0:26.5	Grow your life.
0:27.6	Now, here's your host, Brian Fullerton.
0:31.2	Hey, what's going on, guys?
0:32.1	Welcome to another episode of the Fullerton Unfiltered Podcast.
0:34.7	It is your host, Brian Fullerton here hanging with you guys.
0:37.2	And good morning. Today's podcast episode, I wanted to hang with you guys for just a few minutes
0:41.7	talking about contracts and maybe some red flags that might stick out as you guys look to
0:47.3	court some new sites. Now, well, this is for a residential customer, a commercial customer,
0:53.5	landscaping customer, snow customer, m commercial customer, landscaping customer, snow customer,
0:55.9	mowing customer.
0:57.2	Nonetheless, I feel like this lesson is going to be very applicable for all categories.
1:03.0	And really, it's one of those like, hey, as we're going out there to grow our lawn
1:07.4	landscaping businesses, maybe just pump the brakes as we come up with a
1:12.9	quick reminder, a quick refresher that maybe not every single client that we take on is going
1:18.8	to be a good fit. And also, like, you reserve the right to decline work. You reserve the right
	...

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