861 The Power of Keeping It Real

The School of Greatness

Lewis Howes

Inspiration, Education, Greatness, Celebrity, Money, Relationships, Mindset, Health, Business, Self-improvement, Self Care, Health & Fitness, Fitness, Entrepreneurship, Mental Health, Success, Celebrity Interview

4.8 • 22K Ratings

🗓️ 11 October 2019

⏱️ 7 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

MAKE YOUR OWN RULES. If you want to become a social media star, you have to find your voice and carve out your niche. It’s important to be flexible and open to change- as long as you stay authentic. Staying flexible with your vision could keep you from being pigeon-holed in your industry. Staying YOU will keep your followers interested. If you stay consistent, keep creating, and have fun, you will find your core audience. For this Five Minute Friday, I revisit a conversation I had with Justine Ezarik, where she shared her creative process and the philosophy behind her social media empire. Justine is a social media powerhouse. When she isn’t busy being a YouTube personality, she’s busy being a producer, writer, and author. Justine made her mark in the industry creating videos about tech, travel, and gaming. Her loyal following includes over 6 million subscribers on YouTube and almost two million followers on Instagram and Twitter. Justine says that you need to be creative and unlimited when it comes to life and business. Learn how to be successful on your terms in Episode 861. In This Episode You Will Learn: How to have fun and create content without stressing goals (22:30) The importance of not being pigeon-holed in your industry (23:15) Building your brand on authenticity (26:33) How to make decisions based on the opportunities that come to you (26:50) If you enjoyed this episode, check out the video show notes and more at http://lewishowes.com/861 and follow at instagram.com/lewishowes

Transcript

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0:00.0	This is five minute Friday!
0:07.0	This is a very special episode.
0:11.7	We've got Justine Ezerec.
0:13.7	I always forget how to pronounce your last name because she never says it.
0:17.6	It's just I Justine for the inner webs.
0:20.7	And for those that don't know who I Justine is, you've probably never been on social media.
0:24.4	She is a producer, actress, host, technology expert.
0:28.2	And one of the most subscribed to personalities on YouTube.
0:32.0	That's right.
0:33.0	She has been nominated for two Teen Choice Awards and four Streamy Awards.
0:37.0	And as the winner of the People's Voice Webby Award for Best Web Personality Host.
0:42.5	She has been named one of the Hollywood Reporter's 50 Most Powerful Digital Players, was called
0:48.1	the Most Influential Person Online by Fast Company and ranked number six on the Daily
0:52.6	Beast 2012 Digital Power Index.
0:55.9	She is a powerhouse.
0:58.0	And what I love about Justine is her authenticity.
1:01.1	She is unapologetic and her expression and who she is.
1:05.2	And she allows herself the permission to be goofy and silly and fun and creative and whatever
1:10.8	she wants to be in the moment.
1:12.8	And she is built up an incredibly large audience in the process.
1:23.4	How many subscribers do you have over all your channels on YouTube right now?
1:26.4	You know?
	...

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