861: Power Talk Friday: Darla Powell: Instagram for Interior Designers

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 17 March 2023

⏱️ 66 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today With Darla Powell: Today on A Well-Designed Business I am joined by Darla Powell of Wingnut Social. If you’re an avid listener of the show, you know how much of a social media guru Darla is. Now, she has come out with a course called Instagram for Interior Designers which consists of everything you would learn about Instagram if you were to personally pick her brain. Pick It Apart [10:13] Darla tells us about her new course Instagram for Interior Designers. [23:20] The importance of knowing yourself and your value proposition before tackling your social media strategy. [31:00] Why you need to have your ducks in a row, for example having your website in order. [35:20] LuAnn and Darla talk about module two of Instagram for Interior Designers. [53:25] Wingnut’s specific impact on client Anne Gillyard’s business grOH! Playrooms. [59:25] How we can get the Instagram for Interior Designers course. LuAnn Nigara and Darla Powell's Ah-Ha Moments “It’s a no-brainer to me. You can’t not be investing in marketing. It’s a key component to business” - LuAnn Nigara “You have to lock in your value proposition before doing anything, otherwise you’re just throwing stuff at the wall and hoping it sticks.” - Darla Powell “Regardless of what your marketing budget is, start small.” - Darla Powell More About Darla Powell: Darla Powell is more than just an award-winning interior designer, podcast host, social media speaker, and former police detective. She’s also an adept unraveler of marketing secrets. Her down-to-earth style delivers smart, actionable information that’s relevant to real business owners—because she is one. Topics range from social media mastery (what really engages followers—it’s probably not what you think) to how to build your brand from the ground up (how did she go from retired cop to one of the top five interior designers in Miami in less than sixteen months—secrets will be revealed). Connect with Darla Powell Wingnut Academy: Instagram for Interior Designers Website Instagram Facebook LinkedIn Other Shows Mentioned: #203: Darla Powell: How to Launch an Interior Design Firm #330: Darla Powell: Darla Powell Interiors 18 Months After Opening #601: Darla Powell: Real Tips to Up Your Social Media Game #830: Anne Gillyard: Capitalizing on Your “You” to Grow Your Interior Design Business A Big Thank You to Today's Sponsor: Today’s show is sponsored by Darla Powell and Wingut Academy. Check out all the details on https://wingnutsocial.com/instagram-for-interior-designers/

Transcript

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0:00.0	Hey, just letting you know that Luann University registration is opening November 24th,
0:07.3	2024, and classes are starting the week of January 20th, 2025.
0:13.2	Head over to luanuniversity.com to learn more about classes on sales, on marketing,
0:22.8	on process, and on profits.
0:29.0	And at the website, you will learn about the fantastic bonuses that we have for you throughout the registration period.
0:30.9	Luann University.com.
0:33.1	Thank you. Welcome to a well-designed business. My name is Luann Nygaara, and I'm so glad you found this podcast. Together with my husband Vince and our partner Bill, we have grown our company Window Works from
0:55.1	the ground up. So I know and I understand the challenges you face in running your interior design
1:01.4	business. I also know that your talent alone isn't enough to ensure your success. So on this
1:08.1	podcast, we talk about strategies and practical steps to help you grow your business.
1:13.9	But make no mistake about it, we have our share of fun here too, mixed in with those aha
1:18.8	moments that I love so much.
1:20.9	This isn't fluff.
1:21.9	Nobody has time for that.
1:23.6	Whether you are a new interior designer or a season designer, I am here to help you create and to manage the kind of interior design firm that you dream of.
1:33.1	It's straight talk and it's action.
1:35.2	Are you ready?
1:36.2	Let's get started.
1:40.5	Hi, welcome to a well-designed business.
1:42.9	Today's show is sponsored by my friend and social media guru Darla Powell, the founder of Wingnut Social.
1:49.2	Darla has been on the show several times, and she is also a co-author in the second volume of my well-designed business, The Power Talk Friday Experts book.
1:57.8	If you are a longtime listener, then you are familiar with Darla's down-to-earth,
	...

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