Come with me on an exploration of self-discovery. On this podcast we decipher what really matters,

as we unravel the chaos of day-to-day work, to learn how to build an essential life.

Welcome back to the What's Essential Podcast. I am your fully British, mostly essentialist

host Greg McEwan, and I am so pleased to have you here for this episode. It's going to be

with Rob Deerdeck, and I'm going to get to who that is in just a moment. But let me just back

up for some context. My biggest takeaway in writing effortless was the idea that systems are more

important than effort, which isn't to say that effort isn't important. It's that how you put your

effort into play determines what your return on effort will be. Most of us have a sort of linear

relationship with effort and results. You put in the effort today, you get the reward today. If you

don't put the effort in today, you don't get the reward today. That's linear results. But residual

results are completely different. That's when you say I'm going to use my effort today to build a

system that produces results for me. As you improve that system, tweak it and edit it over time,

that produces results for you and therefore allows you to elevate your life to a higher and

higher point of contribution. The thing that I was almost embarrassed about when I wrote effortless

was to discover the ratio of my life, how much of my effort went into just guessing rewards

today. One time rewards, let's say. After writing effortless, I became convinced that what I needed

to do was change the ratio. Enter Rob Deadek. Rob Deadek's famous for lots of things. He's a professional

skateboarder. He's also a reality star with shows like Robin Big, Rob Deadek's fantasy factory,

and hilariously funny ridiculousness. None of that does it justice at all. I come away from every

conversation with Rob changed. I get the clearest view of talking with almost anyone in my life

for what it takes to get to a completely new level of contribution. You will leave today's episode

having learned how to create a rhythm of experience document. That's a tool different. I would say to

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