Come with me on an exploration of self-discovery. On this podcast we decipher what really matters,

as we unravel the chaos of day-to-day work, to learn how to build an essential life.

Welcome to the What's Essential Podcast. I am your host Greg McEwan and I'm absolutely

delighted to be with you, to be able to share a moment together, take a moment to be here,

to be present. How are you doing? How are you feeling? Particularly this, how clear are you

right now on What's Essential? Are you sort of clear about some of the things that matter

to you? Are you feeling unclear completely? Are you feeling lost about what an earth you should

be focused on given all the things coming at you? Well, whatever your level of clarity is today,

this episode has the power of relevancy to you because you'll leave today's episode knowing why

and how to create an essential intent for you and also for your team. You'll be able to make

one decision that makes a thousand and with that I want to start with a game.

I want to read to you three mission statements from three Fortune 500 companies

and I'm going to tell you what the three companies are as well and your job is to try to match each

company with its mission statement. The first mission statement is to be profitable in growth

through superior customer service, innovation, quality and commitment. Here's number two,

to be the leader in every market we serve to the benefit of our customers and our shareholders.

Here's number three, the company's primary objective is to maximize long-term stockholder value

while adhering to the laws of the jurisdictions in which it operates and at all times observing

the highest ethical standards. Those are the mission statements. Your job is to attach it to one

of the three companies. The first is Agco. That's a chief manufacturer and distributor of agricultural

equipment such as replacement parts, tractors, hay tools and implements. The second company is

Dover Corporation, a manufacturer of equipment such as garbage trucks and electronic equipment such

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