86. Just Do It – A Deep Dive Into Nike's Success
Win Make Give with Ben Kinney
Ben Kinney Training
4.9 • 1.5K Ratings
🗓️ 14 September 2020
⏱️ 37 minutes
🧾️ Download transcript
Summary
Join Bob and Chad as they look into what lessons we can learn from taking a closer look at one of the most recognizable companies in the world. This deep dive into NIKE talks about how the business started, their constant drive for innovation, and the power of branding. To top it all off, Chad challenges Bob to name the top ten best selling shoes of 2019.
Transcript
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| 0:00.0 | Welcome to the Wind Make Give Podcast. This is Chad Himes and I am joined by Bob Stewart today. |
| 0:13.5 | Bob how are you doing? |
| 0:14.5 | Hey Chad, I'm super excited. |
| 0:16.2 | We're talking about one of my passions today. |
| 0:18.7 | Yes, we absolutely will be. |
| 0:20.7 | Ben challenged us a few weeks ago on some business profiles. |
| 0:25.1 | We've asked you, the audience, for some businesses you want us to be looking at in our |
| 0:29.2 | Facebook group, so make sure you're joining us there, Facebook.com slash group slash win make give so you can get your input in yet one of the companies we had on our list Bob before we even asked everybody |
| 0:41.5 | It's probably one of the single most recognizable companies in the world. |
| 0:46.0 | Yeah in the world most definitely and from just from their logo right like not from |
| 0:52.0 | any any things like you see that logo from any |
| 0:53.2 | things like you see that logo you know exactly what it is and it might have the highest |
| 0:58.1 | brand recognition for a logo of anything in the world you know interesting |
| 1:02.0 | enough while you talk about that |
| 1:03.2 | and everybody's still like, well, what are they talking about? |
| 1:05.1 | Although if they've read the title of the episode, they probably know who |
| 1:08.5 | were talking about, right? |
| 1:10.0 | Yet there was a study done years ago |
| 1:12.4 | when I went to do the research to find the study. |
| 1:14.1 | I just couldn't find the actual scientific results of it. |
| 1:17.8 | They asked people, they held up a blank piece of white paper and said, Bob, who's being advertised on this piece of paper and |
| 1:25.8 | overwhelmingly this company was recognized because their advertising is so |
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