859: Power Talk Friday: Robyn White: Using Your Website to Market to the Luxury Interior Design Client

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 10 March 2023

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today With Robyn White: We all know that marketing matters. But so often when I’m talking to newer designers, I realize that marketing is misunderstood—especially when it comes to the luxury client. My guest today, Robyn White, understands that. Today, she’s here to talk about what marketing really is, how marketing for the luxury client is unique, and how to incorporate your personality and story into your messaging. Pick It Apart [2:26] Robyn and LuAnn reflect on what marketing really means. [6:54] Robyn explains the difference in marketing to a luxury client. [15:54] LuAnn and Robyn discuss how important it is for your website to show what makes you unique. [27:43] Robyn explains how to convey luxury through your website. [43:14] Robyn and LuAnn reflect on how important your website is. LuAnn Nigara and Robyn White's Ah-Ha Moments “The more marketing you do, the more you’ll start to realize that people don’t care that much about what you’re trying to sell to them, because it’s not about them. When you turn the tables and make your marketing about how you help them and what problems you solve, they become interested.” - Robyn White “If I can read a page on your website and I can substitute any person’s name for this because there’s nothing so specific that is only you, then you haven’t done your job in explaining who you are or what it’s like to work with you.” - LuAnn Nigara More About Robyn White: Robyn White is the owner and founder of RDW Design Studio, a boutique website design studio located on Cape Cod, MA. Robyn offers a refined website design experience for clients who value quality and want a strategic, sophisticated and simple website designed so they can book more premium clients. Robyn specializes in helping interior designers, architects, stagers and organizers elevate their website so it reflects the high-quality work they provide and so their business has the online home it deserves. Through her impactful and strategic website design, she positions her clients as the premium choice by making the right first impression online. She helps her busy clients go from overwhelmed to overjoyed with their websites by taking care of all the techie stuff without the techie talk. Through her supportive, streamlined and stress-free design process, Robyn designs websites that are not just beautiful, but allow her clients to show up online with confidence and attract their ideal clients. Connect with Robyn White Website Instagram Facebook LinkedIn Get a Freebie! What’s new with LuAnn Nigara luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #466: Power Talk Friday: Nicole Heymer: You’ve Defined Your Brand…Now What? #174: Power Talk Friday- Fred Berns- Own Your “Only” Word & Tips to Discover Yours #159: Power Talk Friday – Nancy Ganzekaufer – How To Get Confident & Clear on What You Offer #841: Power Talk Friday - Nancy Ganzekaufer - The Profit Insiders for Interior Designers.

Transcript

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0:00.0	Hey, just letting you know that Luann University registration is opening November 24th,
0:07.2	2024, and classes are starting the week of January 20th, 2025.
0:13.6	Head over to luanuniversity.com to learn more about classes on sales, on marketing,
0:20.6	on process, and on profits.
0:23.4	And at the website, you will learn about the fantastic bonuses that we have for you throughout
0:28.9	the registration period. Luann University.com.
0:35.1	This episode is sponsored by Revelwoods. Revelwoods is your source for premium hardwood and resilient
0:40.7	flooring. Using the Revelwood selector tool, you will be able to find curated suggestions for each
0:46.3	specific project based on criteria such as style, color, zip code, and usage. Because the species of
0:53.7	wood that performs in a laundry room in Key West is not going to be the
0:57.5	same as the wood that will perform in a living room in Chicago.
1:00.9	And how do you know that?
1:02.3	Well, Reveldwoods helps you.
1:03.8	Know before you specify.
1:05.1	And when you sign up for a free professional membership, you'll get access to exclusive
1:10.4	discounts and referral benefits.
1:12.6	Visit revelwoods.com to get started.
1:27.1	Welcome to a well-designed business.
1:29.4	My name is Luann Nigara, and I'm so glad you found this podcast.
1:33.2	Together with my husband, Vince, and our partner, Bill, we have grown our company Windowworks from the ground up.
1:38.9	So I know and I understand the challenges you face in running your interior design business. I also know that your
1:46.7	talent alone isn't enough to ensure your success. So on this podcast, we talk about strategies and
	...

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