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Fullerton Unfiltered

858. Napkin Math Secrets: Where the Lines Cross & Profits Explode

Fullerton Unfiltered

Brian Fullerton

Lawncare, Marketing, Lawnmaintenance, Self-improvement, Brianslawnmaintenance, Landscaping, Business, Education, Salesandadvertising, Fullertonunfiltered, Howtostartalawnbusiness, Entrepreneurship

51.1K Ratings

🗓️ 27 August 2025

⏱️ 78 minutes

🧾️ Download transcript

Summary

In this episode, we break down the simple but powerful “napkin math” that shows exactly where your investments in equipment, people, and marketing start paying off. You’ll learn how to identify the point where the lines cross—where smart spending turns into exponential returns—and how to use this framework to make confident, profitable business decisions.

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Transcript

Click on a timestamp to play from that location

0:00.0

Equip Exposition is where landscape pros find the tools training in a community that knows what it takes to get the job done.

0:06.9

Thousands will be at Equip in Louisville, Kentucky this October.

0:10.3

You should be there too.

0:11.9

Register for $30 at EquipExposition.com.

0:15.3

Register now at equipexposition.com or use the link in the podcast description.

0:20.1

Save 50% off your registration when you apply the code Brian at checkout.

0:24.2

We can't wait to see you in Louisville.

0:30.6

You're now listening to the Fullerton Unfiltered Podcast.

0:34.9

Straightforward, no-n nonsense business advice. Completely on.

0:40.0

Unfiltered. Grow your business. Grow your life. Now, here's your host, Brian Fullerton.

0:47.1

YouTube, what's up? Good morning. I hope everybody is doing well. Today, I want to do another video

0:51.4

and somebody dubbed these our Masterclass series. I thought that was pretty

0:54.1

funny, but hardly from the case, your boy here is just learning just as much as all of you guys are.

0:59.6

What I wanted to do today is just present some numbers here on ways to improve and increase efficiencies in your lawn and landscaping and snow removal business.

1:10.3

I'm going to call today's video

1:11.6

napkin math. And really simply, that just means if I can show you in 60 to 90 seconds or less

1:17.4

ways to spend some money to save some money or make an investment to spend some money to

1:22.9

increase your return and make some money back, I want to show you that here today. I've got 10 examples

1:28.3

that I want to present to you guys that I think will be very relatable, very practical for where a lot

1:32.8

of you guys are at, where I'm at in business, and so on and so forth. And by the way, a lot of the

1:36.8

bigger guys have already realized this napkin math, and that's why they've all made the investments

1:41.1

at their shops, their businesses, so on and so forth to make and save

...

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