I'm going to tell you why entrepreneurship is a cult and it's actually way more dangerous than you might think.

When you think of a cult, you might conjure some very specific imagery.

Groups of people dressed in white huddled around a charismatic long-haired leader,

glasses of red fruit punch mixed with other things in the background,

and the general sense of impending doom as the leader shares their celestial or

wholly visions with the crowd.

This idea of a cult may have been popular in the 70s and 80s, but the modern day cult is a little

bit more sophisticated, often choosing to weave cult-like tendencies into more

accepted industries such as entrepreneurship or self-help.

In fact, you may be influenced by cult practices without even realizing it.

We first need to look at cults more generally and the practices that cause their

followers to behave the way that they do. From Jonestown to Nexium, cults have caused massive irreparable damage to everyone who gets involved with them.

So much so that through various podcasts, documentaries, and exposés, they become a pop culture phenomenon, a kind of

dark lens for which to view the world from a slightly different perspective.

And inevitably, once the interest in cults hit, we all ask some of these same questions.

How did this happen?

Why do they fall for it?

And why do they follow someone who is so cruel to them?

The answers to these questions can be found in the psychology of indoctrination.

Indochination is defined as the process of teaching a person or group to accept a set of beliefs on critically.

Modern day cult leaders such as self-help gurus, mega church pastors, and business coaches

often use indoctrination techniques in their sales funnels, their sales process, and their community building techniques.

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