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Side Hustle School

#851 - “The Little Mermaid” Inspires Six-Figure Sleeping Bag Biz

Side Hustle School

Chris Guillebeau

Small Business, Entrepreneurship,, Entrepreneurship, Careers, Side Hustle, Business

4.73.3K Ratings

🗓️ 1 May 2019

⏱️ 9 minutes

🧾️ Download transcript

Summary

A special effects artists turns his Hollywood trade into an oceanic brand that makes unique sleeping bags for kids. 

Side Hustle School features a new story EVERY DAY of someone who started a hustle without quitting their job. You’ll learn how they got the idea, how they overcame challenges along the way, and what the results are.  

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Show notes: SideHustleSchool.com

Twitter: @chrisguillebeau

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Side Hustle School features a new episode EVERY DAY, featuring detailed case studies of people who earn extra money without quitting their job. This year, the show includes free guided lessons and listener Q&A several days each week.


Show notes: SideHustleSchool.com

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Read A Year of Mental Health: yearofmentalhealth.com


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Transcript

Click on a timestamp to play from that location

0:00.0

What's up everyone, welcome. My name is Chris Gillipote. This is Sadisal School. As we begin the program today, I'm so excited to tell you about an all new show, an all new program that is part of the onward project.

0:19.0

If you did not know, the onward project was founded by bestselling author Gretchen Ruben. She's also the host of Happier, a mega popular podcast. Sadisal School has been part of the onward project since its inception. We're an inaugural member.

0:31.0

Today we're welcoming an all new show called Do the Thing with Whole 30s Melissa Urban.

0:37.0

So here's what it's about. Eating healthier, exercising, setting boundaries, managing your money, even recovering from addiction or healing from trauma, whatever it is, we all have a thing we've been working on, but despite our best intentions, we just can't make it stick.

0:51.0

Well, this new podcast from Melissa Hartwick Urban, Whole 30 co founder and number one New York Times bestselling author explores what's been missing every time you've tried to do the thing, whatever that thing is, so you can finally change the pattern and level up for good.

1:04.0

Like I said, I'm excited about this. It's been in the works for a long time. You can check it out in Apple Podcasts or wherever you listen to shows. Again, it's called Do the Thing with Whole 30s Melissa Urban.

1:15.0

Now, in today's Under the Sea story, I guess we don't always have an Under the Sea story, but that's what today's is about specifically a special artist turns kids into sleeping mermaids.

1:24.0

He's inspired by his daughter and her love for the little mermaid. His idea then swims into a six figure sleeping bag bids, and instead of selling direct, he goes straight to wholesale accounts with stores like QVC and Bed Bath and Beyond.

1:37.0

So really fun story. Stay tuned for all the details. Here's a quick shout out to our sponsor.

1:44.0

Mark Vinnie Lowe's days are spent transforming Hollywood actors into monsters and mythical beings. It was the chance to turn his daughter into a mermaid that sparked his idea for a side hustle.

2:02.0

Mark was working on the Adam Sandler film Bedtime Stories and needed to craft a life-size mermaid tale for Carrie Russell, so he put together a mold and created one out of late text foam.

2:12.0

Before he used it on set, though, Mark saw an opportunity to make his little mermaid obsessed five-year-old daughter's day. He brought her on set and let her try on the tale for herself.

2:21.0

They list to say she absolutely loved it and spent the next week asking Mark if he could make one for her to have it home.

2:27.0

Mark didn't have a Hollywood budget of his own, so he made a simpler version out of sheet foam he sourced at a local fabric store.

2:34.0

Every day his daughter would put on the little mermaid, slide into her tail, and spend the next hour so flipping and cawing to her heart's content.

2:41.0

Aside though that's what dolphins do, they flip and caw. And a mermaid is part dolphin, part person.

2:47.0

Okay, let's keep going.

2:49.0

It wasn't long before Mark's other daughters wanted a tale of their own, which of course needed to be unique.

2:54.0

The more his daughter's wore their tails, the more questions they began to ask.

2:58.0

Where in the ocean do mermaids live? Do they have any special powers? And do all crabs have a Jamaican accent?

3:04.0

Of course, Mon, he said. So Mark would regale them with stories about who the mermaids were and their lives beneath the waves, and providing as he went.

3:12.0

The more the stories and characters develop, the more Mark saw commercial potential and what he was doing.

...

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