What is the side hustle school philosophy when it comes to actually building a company?

Many of our listeners have no interest in such a thing.

They just want to make extra money, pursue a creative outlet, perhaps create options for

a brighter future.

All good things.

But for those who do want to eventually embrace full-time entrepreneurship, the foundation steps

of the pathway and the principles are largely the same.

Here's some advice from today's featured case study.

He says, lots of startups fail.

So it's good to have a full-time job.

I nearly replace my salary with my side hustle income before turning that into my job.

All right, so whether you're just trying to make extra money or actually build a company,

same pathway, same foundation steps, same principles.

Now, this story today is all about a former best-by-employee, turned digital marketer, who

helps businesses with their online advertising.

Naturally, it starts as a side hustle, operated from his living room recliner, and grows into

a $2 million a year business with 16 employees.

Just a spoiler here, there's no word on whether he still works from the recliner.

I try to get that information, but I failed.

There are, however, details on how he built this side gig into a high earning and sustainable

company, including a strategy for hiring employees in a way that makes sure you're never

growing too quickly.

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