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Perfume Room

85. The Case for Minimalist Perfume (w/ Liis Co-Founders Alissa Sullivan & Leslie Hendin)

Perfume Room

Emma Vernon

Fashion & Beauty, Arts

4.9618 Ratings

🗓️ 21 February 2023

⏱️ 51 minutes

🧾️ Download transcript

Summary

Liis Co-Founders Leslie Hendin and Alissa Sullivan are in the Perfume Room today! It seems like every day a new niche fragrance brand pops up, making it all too easy to get lost in the shuffle. Liis has been able to make waves and grow a cult following in the fragcomm because of their fragrances’ easy-to-wear, minimalist and ethereal-like qualities. Alissa and Leslie share how Liis came to be, dating all the way back to their meet cute many moons ago in London. They talk about their learnings as a small business including everything from figuring out how to engineer their [UM PERFECT] ball caps to how they ideate new concepts AND GET THIS: We have a *Perfume Room Exclusive First Look* at their newest launch (coming out in March), Lucienne!

Plus I review Le Labo’s newest candle Ambroxyde 17 as well as Maison Margiela’s newest scent, On A Date.

FRAGS MENTIONED:

Le Labo Ambroxyde 17, Phlur Tangerine Boy, Baccarat Rouge 540, DS & Durga I Don’t Know What, Le Labo Another 13, Commodity Book, Umema, Liis: Studied, Lucienne, Bo; Mugler Angel, Lolita Lempicka, Body Time China Rain, Estée Lauder Paradise, Marc Jacobs Blush, Prada EDP, Antonia’s Flower Floret East Hampton, Comptoir Sud Pacifique Vanille Abricot, Yosh, Serge Lutens Santal Majascule, The Different Co., Maison Margiela Replica On A Date, Escentric Molecules Escentric 04, Santa Maria Novella Rosa Novella, Liquides Imaginaires Dom Rosa, Liis Studied, Victoria’s Secret Pear Glace, A.P.C Orange Blossom, Jean Paul Gaultier Classique, Dior Poison, Liis Rose Struck

SHOP THIS EPISODE: https://shopmy.us/collections/123249

SHOP LIIS: www.liisfragrances.com

FOLLOW LIIS: @liisfragrances @alissagramm @lesliehendin

FOLLOW PERFUME ROOM: @perfumeroompod (IG) @emma_vern (TT)

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the perfume room. For my scent of the day today, I thought I would switch it up and give you guys a candle review. I was just gifted one in PR. It is Lalabo's newest scent and baroxide 17. And yes, let's acknowledge the elephant

0:23.5

in the room. What a full circle moment. If you remember, I had a little, you know, beef with LaLabo,

0:28.3

like a year, a year and a half ago. And now somehow I am on their PR list. We grow, we evolve.

0:34.8

You know what? If LaLabo will have me, I will have Lelabo. Anyway, I'm also currently on a no-buy, no-open scenario with candles right now because I have so many unopened boxes in my apartment, so many semi-burned ones that I was like, all right, I have to burn through at least like three or four before I open a new one. But then you see my friends, I found a

0:54.4

loophole because for the holiday weekend, I went to my mom's house and I was like, well, I can bring the candle to my mom's house. And I brought it to her house because I'm having a flirt, tangerine boy moment all over again, which is that I gave it, you know, an initial whiff of the cold throw.

1:28.0

I was like, eh, I like this, but do I need this? Not really for me. What do we do when that happens? Say it with me now. We give it to my mom. Well, happy to be here because I am taking home tangerine boy and I'm taking back Ambroxide 17. So let me tell you what it smells like. Okay, as the name would imply,

1:33.2

it is ambroside, which is, I think, just another word for ambrosin, which is the synthetic molecule that is responsible for that very specific smell that we have come to associate with ambergris

1:39.1

that is now used prolifically in fragrance as it is much more affordable, easy to create, and easy for

1:47.6

perfumers to access. But there are many different kinds of ambrosin, and in this execution,

1:52.7

it is salty and mineralic and ozonic. You guys, you might know Eloise at the Plaza, okay? But this

1:59.5

fragrance is Moby Dick at the Baccarat, okay? And I say that because if you are familiar with that sort of sharp, fizzy, crayon-y type of smell that you know from Baccarat, that comes – I think in Baccarat it's also from the saffron, but that comes largely from the amber-green note of that fragrance. So imagine something like Dias and DERga

2:18.4

minus the woodiness. Imagine something like La Lavo another 13 minus the sort of soft, sweet, muskiness.

2:26.6

And then again, dial up that sort of seawater aspect of it, and that is ambroxide 17.

2:37.4

And I happen to love how it burns in a room.

2:42.8

And I do think it is a 2023 bougie hotel lobby scent because if you remember in 2020,

2:47.9

I made a video, right, saying that commodity book was that boogie hotel lobby smell. And in 2020, I think that was correct because I would say like 2017 through 2020,

2:52.0

hotels were scenting their lobbies with sandalwood. But now, because Baccarat is so huge,

2:57.8

I feel like hotels have pivoted and now Ambroxin is the smell. I personally, I have a weird

3:04.8

relationship with that ambergrisin scent. If you remember last

3:08.4

week, I talked about Umma, which I'm obsessed with, which also has that sort of mineralic seawater

3:13.6

ambergris facet to it and I love it. I'm just, I'm very particular. I'm a little bit over the

3:18.9

trend, but if I find a fragrance that's well executed, I will appreciate it. And I, I feel that way about this candle.

...

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