#85 - Andrew Coates: Why the Fitness Industry is Divided⏤and Trusting Science, Not Feelings
Choose Hard with Cody McBroom
Cody McBroom
4.8 • 812 Ratings
🗓️ 25 November 2025
⏱️ 73 minutes
🧾️ Download transcript
Summary
In this episode of The Choose Hard Podcast, Cody McBroom sits down with Andrew Coates (@andrewcoatesfitness) to tackle one of the most controversial debates in the fitness and health world: the clash between evidence-based science and ideologically driven messaging.
Cody and Andrew dive deep into the rise of “health at any size,” the growing divide between research and rhetoric, and why the fitness industry has become afraid to speak uncomfortable truths about body fat, metabolic health, and long-term outcomes. Together, they challenge misinformation, discuss why nuance gets lost online, and explain why credible voices must push back against misleading narratives.
You’ll learn:
- Why ideology is replacing evidence in parts of the fitness industry
- The truth about adiposity and metabolic disease risk
- Why many coaches stay silent out of fear
- The difference between empowering body positivity and denying biology
- Why “comforting lies” often outperform factual information
- How the industry can move toward more honest, science-led conversations
This episode is for anyone who wants clarity, honesty, and real evidence in a world full of noise. If you’re tired of misinformation — on either side of the spectrum — this conversation will sharpen your perspective and elevate your understanding of health.
This is the kind of truth the industry needs — even if it’s not the truth everyone wants to hear.
You can find Andrew on Instagram and listen to his podcast, at the links below:
- https://www.instagram.com/andrewcoatesfitness/
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Transcript
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| 0:00.0 | Welcome to the Shoes Hard podcast. Today's guest is the one and only Andrew Coates. |
| 0:04.7 | Andrew Coates is the perfect example of a role model coach that any upcoming coach, and really any |
| 0:10.4 | seasoned coach who is trying to navigate the coaching industry, social media, marketing, building |
| 0:15.7 | relationships and networking in 2025 needs to pay attention to. He has somebody who has been in the industry for actually, |
| 0:22.2 | we started at the same time about 15 years ago. We came up in a very similar way. So it was really |
| 0:26.2 | fun to talk with him and really reminisce on our upbringings, but mainly focus on what pillars he had |
| 0:32.4 | in place and what big rocks he focused on most that allowed him to be successful today. And it |
| 0:37.1 | allowed him to ride the |
| 0:38.0 | wave of social media but not build his business and his backbone on social media he built his |
| 0:42.8 | backbone on great coaching and developing amazing relationships over the years he has evidence based |
| 0:47.6 | he's extremely knowledgeable and he has so many great friends in the industry who he pulls wisdom |
| 0:53.5 | from and can use as examples of success in podcasts like this. |
| 0:58.7 | So I think you're going to hear a lot of great information on how he's become successful, |
| 1:02.4 | but also what he's learned from so many people he knows and has built relationships with in the industry over the years. |
| 1:08.6 | You can check him out at Andrew Coates Fitness on Instagram, |
| 1:11.5 | Andrew Coates Fitness.com for his website and blog. |
| 1:14.7 | And his podcast is the lift-free diet hard podcast, |
| 1:18.2 | which I have been on years and years and years ago. |
| 1:20.3 | But since then, he has grown it tremendously and had so many amazing guests on. |
| 1:24.1 | So I highly recommend you go check that as well. |
| 1:25.8 | Without any further ado, let's talk to the one and only, Andrew Coates. |
| 1:30.8 | The greatest things in life all start with a challenge. |
... |
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