#848: CRMC Keynote Speaker Paul Epstein on building deep connections for greater customer loyalty

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 23 April 2026

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

What if your brand’s success wasn't dependent on a winning product or favorable market conditions, but on your ability to connect with customers on a human level, one story at a time? Agility requires moving beyond a reliance on market trends or product performance as the primary drivers of success. It demands a deeper, more resilient connection with customers, built on understanding their individual needs and stories. Today, we're going to talk about building a playbook for customer loyalty that isn't dependent on market wins or a perfect product. We’ll explore the idea that every customer has a unique story, and that shifting from broad, impersonal campaigns to a strategy of deep, individual connection is the key to creating not just customers, but lifelong fans. To help me discuss this topic, I'd like to welcome Paul Epstein, CEO & Founder at Win Monday and keynote speaker at CRMC, taking place June 1-3 in Frisco, Texas. About Paul Epstein PAUL EPSTEIN is a former NFL, NBA, and Super Bowl chief sales officer, celebrated for creating the San Francisco 49ers Talent Academy and Leadership University, now two-time bestselling author and award-winning speaker named one of SUCCESS magazine’s top thought leaders that get results. When not on stage, Paul is the Founder & CEO of WIN MONDAY™, a leading habit-building company that drives high-performance, momentum, and growth for championship cultures across the globe. Paul Epstein on LinkedIn: https://www.linkedin.com/in/paulepsteinspeaks/ Resources Win Monday: https://paulepsteinspeaks.com/ This episode is brought to by CRMC. Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://www.thecrmc.com Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstromDon't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	Hi, I'm Greg Kilstrom, host of the Agile brand, and here's a question for you.
0:04.1	What if your brand's success wasn't dependent on a winning product or favorable market conditions,
0:09.1	but on your ability to connect with customers on a human level, one story at a time?
0:14.8	Agility requires moving beyond a reliance on market trends or product performance as the primary
0:19.8	drivers of success.
0:21.5	It demands a deeper, more resilient connection with customers, built on understanding their
0:25.6	individual needs and stories.
0:28.1	Today we're going to talk about building a playbook for customer loyalty that isn't dependent
0:32.4	on market wins or a perfect product.
0:35.0	We're going to explore the idea that every customer has a unique story
0:37.9	and that shifting from broad impersonal campaigns
0:40.7	to a strategy of deep individual connection
0:43.3	is the key to creating not just customers but lifelong fans.
0:49.8	Welcome to Season 8 of the Agile Brown podcast.
0:52.9	This season, we're going all in on expert mode
0:55.1	MARTEC, AI, and customer experience, talking with the people and platforms behind the brands
0:59.9	you know and love. Again, I'm your host, Greg Kilstrom, and I help Fortune 1000 companies
1:04.7	make sense of MARTEC, AI, and marketing ops. Hit subscribe or follow to make sure you always get
1:09.6	the latest episodes and leave us a rating so others can find us as well.
1:14.0	This episode is brought to you by CRMC. Drive your customers to New Horizons at the premier retail event of the year for retail and brand marketers.
1:22.9	Learn more at CRMC, June 1 through 3.
1:28.3	www. www.theCRMC.com.
	...

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