#846: Red Points' Daniel Shapiro on brand protection in a deepfake world
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 20 April 2026
⏱️ 28 minutes
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Summary
In an age of AI-powered deepfakes and sophisticated counterfeits, is your brand's core identity becoming more of a liability than an asset online?
Agility requires moving beyond just building a brand to actively and continuously protecting its integrity in a digital landscape where threats evolve at the speed of AI. This isn't just a defensive tactic; it's a core component of maintaining customer trust and lifetime value.
Today, we're going to talk about the often-overlooked other side of brand building: brand protection. In our rush to create amazing customer experiences and leverage new technologies, we're also creating new vulnerabilities for counterfeiters, impersonators, and fraudsters to exploit, ultimately eroding the trust and lifetime value we work so hard to build.
To help me discuss this topic, I'd like to welcome, Daniel Shapiro, SVP of Brand Relationships & Strategic Partnerships at Red Points.
About Daniel Shapiro
Daniel Shapiro leads strategic partnerships at Red Points, working closely with ecommerce platforms, websites, IP firms, and key industry stakeholders. Prior to joining Red Points, Daniel held senior roles at Macy’s and eBay, where he served as Senior Manager of Brand Protection. At eBay, he led international teams in the global disruption of counterfeit networks.
With deep expertise in brand protection, digital enforcement, and strategic alliances, Daniel helps organizations navigate the complex landscape of online IP abuse while driving scalable brand protection outcomes.
Daniel Shapiro on LinkedIn: https://www.linkedin.com/in/danielbshapiro/
Resources
Red Points: https://www.redpoints.com
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Transcript
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| 0:00.0 | In an age of AI-powered, deepfakes, and sophisticated counterfeits, is your brand's core identity |
| 0:05.5 | becoming more of a liability than an asset online? |
| 0:09.0 | Agility requires moving beyond just building a brand to actively and continuously protecting |
| 0:13.8 | its integrity in a digital landscape where threats evolve at the speed of AI. |
| 0:18.4 | This isn't just a defensive tactic. It's a core component of maintaining |
| 0:21.7 | customer trust and lifetime value. Today we're going to talk about the often overlooked |
| 0:26.9 | other side of brand building, brand protection. In our rush to create amazing customer experiences |
| 0:32.9 | and leverage new technologies, we're also creating new vulnerabilities for counterfeiters, impersonators, |
| 0:38.7 | and fraudsters to exploit, ultimately eroding the trust and lifetime value we work so hard to build. |
| 0:47.3 | Welcome to Season 8 of the Agile Brand Podcast. This season we're going all in on expert mode |
| 0:52.5 | Martec, AI, and customer experience, talking |
| 0:55.3 | with the people and platforms behind the brands you know and love. |
| 0:58.5 | Again, I'm your host, Greg Kilstrom, and I help Fortune 1000 companies make sense of |
| 1:02.8 | MARTEC, AI, and marketing ops. |
| 1:05.0 | Hit subscribe or follow to make sure you always get the latest episodes and leave us a rating |
| 1:09.0 | so others can find us as well. |
| 1:11.5 | And make sure you check out our sponsor Tech Systems, an industry leader in full-stack |
| 1:15.4 | technology services, talent services, and real-world adoption. For more information, go to |
| 1:20.8 | TechSystems.com. Now let's dive in. Tell me discuss this topic. I'd like to welcome Daniel Shapiro, SVP of brand relationships and strategic partnerships at RedPoints. |
| 1:33.5 | Daniel, welcome to the show. |
| 1:35.1 | Hey, Greg, thanks for having me. |
| 1:36.4 | I'm super excited to join you today. |
... |
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