#845: Bright Data Chief Product Officer Ariel Shulman on why access to real-time web data is critical in the age of autonomous AI

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 17 April 2026

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

We talk endlessly about the power of AI models, but what happens when the public web data they rely on is incomplete, outdated, or just plain wrong? Agility requires not just reacting to market changes, but anticipating them by having a clear, real-time view of the world. This means having the infrastructure to see the digital landscape as it truly is, not just how it's presented in curated reports. Today, we're going to talk about the foundational element that will determine the winners and losers in the age of AI: access to high-quality, real-time web data. As AI agents become more autonomous and LLMs more integrated into our workflows, the quality of the public web data they consume is no longer an academic concern—it's a critical business imperative that impacts everything from competitive intelligence to dynamic pricing and customer experience. To help me discuss this topic, I'd like to welcome Ariel Shulman, Chief Product Officer at Bright Data. About Ariel Shulman Ariel Shulman is Chief Product Officer at Bright Data, the world's #1 web data infrastructure company for AI & BI. With more than 20,000 global customers, including 14 of the top 20 LLM labs, Bright Data powers 100 million daily AI agent interactions. Ariel is an accomplished executive with extensive experience in technology management, business development, marketing, and strategy. Since joining Bright Data in 2021, Ariel has leveraged his networking, security, and Internet expertise to drive innovation to access high-quality public web data solutions at scale. He now serves as CPO, responsible for Bright Data’s AI-integrated product suite that leads innovation.Fluent in English, French, Spanish, and Hebrew, with professional experience across multiple countries, Ariel plays a pivotal role in shaping Bright Data's global positioning. Ariel Shulman on LinkedIn: https://www.linkedin.com/in/arielshu/ Resources Bright Data: https://www.brightdata.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://aglbrnd.co/r/2868abd8085a9703 Drive your customers to new horizons at the premier retail event of the year for Retail and Brand marketers. Learn more at CRMC 2026, June 1-3. https://aglbrnd.co/r/d15ec37a537c0d74 We’re proud to be a media partner for #MAICON26 - Oct. 13-15! Learn how AI can power your marketing and business and help you grow smarter. Use code AGILE150 to save! https://aglbrnd.co/r/7fe458ced0f04658 Enjoyed the show? Tell us more at and give us a rating so others can find the show at: https://aglbrnd.co/r/faaed112fc9887f3 Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://aglbrnd.co/r/35ded3ccfb6716ba Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company

Transcript

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0:00.0	We talk a lot about the power of AI models, but what happens when the public web data they rely on is incomplete, outdated, or just plain wrong?
0:09.1	Agility requires not just reacting to market changes, but anticipating them by having a clear, real-time view of the world.
0:16.1	This means having the infrastructure to see the digital landscape as it truly is, not just how it's presented and curated reports.
0:22.6	Today we're going to talk about the foundational element that will determine the winners and losers in the age of AI,
0:28.6	access to high-quality, real-time web data. As AI agents become more autonomous and LLMs, more integrated into our workflows,
0:36.6	the quality of the public web data they consume is no longer an academic concern.
0:41.3	It's a critical business imperative that impacts everything from competitive intelligence to dynamic pricing and customer experience.
0:49.3	Welcome to Season 8 of the Agile Brown podcast. This season, we going all in on expert mode MARTEC, AI, and customer experience, talking
0:59.7	with the people and platforms behind the brands you know and love.
1:02.6	Again, I'm your host, Greg Kilstrom, and I helped Fortune 1000 companies make sense of
1:07.1	Martec, AI, and MarketingOps.
1:09.4	Hit subscribe or follow to make sure you always get
1:11.3	the latest episodes and leave us a rating so others can find us as well. And make sure you check
1:16.7	out our sponsor Tech Systems, an industry leader in full stack technology services, talent services,
1:22.1	and real world adoption. For more information, go to TechSystems.com. Now let's dive in.
1:28.2	To help me discuss this topic, I'd like to welcome Ariel Schulman, Chief Product Officer at Bright Data.
1:35.3	Ariel, welcome to the show.
1:37.3	Thank you, Burke. Thanks for having me.
1:39.3	Yeah, looking forward to talking, definitely a timely topic here to be diving into.
1:47.7	Before we do, though, why don't you give a little background on yourself and your role at Bright Data?
1:48.7	Sure.
1:52.1	So, as you said, I'm Bright Data as chief protocol officer.
	...

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