844: The Six Words that Dramatically Increase Your Impact with Jonah Berger

How to Be Awesome at Your Job

How to be Awesome at Your Job

Decisions, Collaboration, Wins, Mockaitis, Mental Health, Education, Speaking, Success, Interview, Fun, Career, Business, Development, Health & Fitness, Winning, Careers, Training, Thinking, Sharpening, Skills, Writing, Selfhelp, Self-improvement, Meaning, Money

4.5 • 1.1K Ratings

🗓️ 2 March 2023

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Jonah Berger reveals how to massively increase your persuasiveness through simple shifts in your language.

— YOU’LL LEARN —

1) The simple two letter shift that makes you more persuasive.

2) The easiest way to look–and become–smarter.

3) A tiny speech habit that’s undermining your impact.

Subscribe or visit AwesomeAtYourJob.com/ep844 for clickable versions of the links below.

— ABOUT JONAH —

Jonah Berger is a Wharton Professor, internationally bestselling author, and world‐renowned expert on change, word of mouth, influence, natural language processing, and how products, services, and ideas catch on. He has published over 70 articles in top-tier academic journals, teaches one of the world’s most popular online courses, and accounts of his work often appear in places like The New York Times, Wall Street Journal, and Harvard Business Review. Millions of his books, Contagious, The Catalyst, Invisible Influence, and most recently Magic Words, are in print in over 35 countries around the world.

Berger has keynoted hundreds of major conferences and events like SXSW and Cannes Lions, advises various early‐stage companies, and consults for organizations like Apple, Google, Nike, Amazon, GE, Moderna, and The Gates Foundation.

• Book: Magic Words

• Book: The Catalyst: How to Change Anyone's Mind

• LinkedIn: Jonah Berger

• Twitter: @j1berger

• Website: JonahBerger.com

— RESOURCES MENTIONED IN THE SHOW —

• Book: "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath

• Previous episode: 553: How to Change Minds and Organizations with Jonah Berger

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Transcript

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0:00.0	Welcome to the how to be awesome at your job podcast. The show where brilliant
0:05.3	professionals share how to sharpen the universal skills required to flourish at
0:09.4	work. Enjoy more career fun, wins, meaning and money with your host Pete
0:15.2	Makaitas.
0:18.4	Hello and welcome to episode 844. We got Jonah Berger back because Jonah Berger
0:25.0	has got more fantastic insights. If you want to increase your impact, your
0:30.2	influence, your persuasiveness with just a few easy shifts of words. Wow.
0:35.2	Jonah's got the goods. This is exactly the kind of stuff I just eat up. A
0:40.0	little bit of a shift for a lot of bit of difference. So so good.
0:44.0	So learn one, the simple two-letter shift that makes you more persuasive.
0:48.0	Two, the easiest way to look and become smarter. And three, a tiny speech
0:53.5	habit that's undermining your impact. So if you want to check out the show notes
0:56.9	or the transcript or the links to items that we've referenced, please visit us
0:59.9	over at awesome at your job.com slash EP 844. And while you're at awesome at your
1:06.3	job.com, you can check out some goodies like the gold nugget email list, which
1:10.1	lets you get the summary insights from Jonah in an email you can read in about
1:14.7	three minutes. We miss some of the fun stories, but you get the actionable
1:18.8	wisdom that to do's if you will, the prescriptive goodness. And you also unlock
1:23.2	the whole vault of all of these summaries. There's 844 of them now. Hot dog.
1:26.8	Let's call the golden nuggets over at awesome at your job.com. Now here's a
1:30.2	little bit about Jonah. Jonah Berger is a Wharton professor, internationally
1:33.8	best-selling author and world-renowned expert on change or to mouth,
	...

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