844. Fake Gurus vs. Real Mentors: How to Spot the Difference on YouTube

Fullerton Unfiltered

Brian Fullerton

Lawncare, Marketing, Lawnmaintenance, Self-improvement, Brianslawnmaintenance, Landscaping, Business, Education, Salesandadvertising, Fullertonunfiltered, Howtostartalawnbusiness, Entrepreneurship

5 • 1.1K Ratings

🗓️ 25 July 2025

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

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Summary

Not every content creator on YouTube has the experience or credibility to be giving advice — and following the wrong voices can cost you time, money, and momentum. In this episode, I share the full lay of the land on who you should actually be listening to, how to spot fake gurus, and why it’s critical to filter out bad advice if you want to grow your business.

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Transcript

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0:00.0	This is Mr. Producer with a quick heads up before we get started. Today's episode is also available as a video.
0:07.1	Now, if you haven't already, make sure that you're subscribed to Brian's lawn maintenance on YouTube.
0:12.1	He's got a wealth of valuable content to help you build that successful lawn care and landscaping business.
0:18.5	It includes weekly vlogs, how-to guides, equipment reviews, and so much more.
0:24.0	So after today's podcast, head over to YouTube and make sure and connect with Brian.
0:28.7	But right now, enjoy the show.
0:35.4	You're now listening to the Fullerton Unfiltered podcast.
0:39.7	Straightforward, no-nonsense business advice.
0:42.7	Completely on.
0:44.5	Unfiltered.
0:45.6	Grow your business.
0:46.8	Grow your life.
0:48.0	Now, here's your host, Brian Fullerton.
0:51.8	All right, YouTube, what's up?
0:52.9	Good morning.
0:53.2	I hope everybody's doing well. It's about 6.40 in the morning. And we're going to go for video number two. Now, again, if you didn't watch yesterday's video about pricing, I really suggest that you do that. I'll try to leave a card on end screen. Go check that out. If you guys want to like, comment, subscribe, do whatever you want to do. Awesome. Thank you. For all. Love you. Appreciate the support. I haven't made a video asking for like,
1:14.6	comment, subscribe other than the first 1,000 videos. And I stopped doing that about two, three years ago,
1:19.3	because we had 100,000 subs on the channel. I never even thought we would get that far.
1:23.6	I knew, but I also didn't know. Anyway, we got that far. And now I'm just making videos that I enjoy hopefully helping the next guy out. What I want to talk about today's video is, you know, like there's a lot of video titles you could put on this, like the blind leading the blind or people don't know what they're talking about or, you know, all that stuff here's a deal i'm not here to throw anybody on the bus i'm here to call anybody out
1:47.9	i'm not here to step on anybody's toes but we do have to address a couple different things today about
1:53.3	people teaching people to run businesses that maybe have not done it or haven't gotten there yet
1:59.9	and really a lot of bad
	...

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