842: The Steve Jobs of Fitness- Mark Mastrov

Mind Pump: Raw Fitness Truth

Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge

Exercise, Health & Fitness, Health, Fitness

4.8 • 11.8K Ratings

🗓️ 23 August 2018

⏱️ 92 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Sal, Adam & Justin speak with 24 Hour Fitness founder and the man behind UFC, Hardcandy and a multitude of other successful gyms... Mark Mastrov. This is a very fun episode as the boys worked for Mark at the beginning of their fitness careers and have a high level of respect and admiration for him. Mark shares how he got his start and built 24 Hour Fitness into a $1billion+ empire as well as other fascinating stories, many of which he has never shared anyplace else. Enjoy!

Creating rock stars from the ground up. (9:05)
How did he figure out how to turn gyms into a successful business model? (10:07)
When did EFT come into effect? How important is it NOW to be successful? (14:35)
What was the scaling process like? (18:55)
When did the partnership with Nautilus begin? The story of how 24 got their name. (20:35)
What were the growing pains like scaling from 1 gym to multiple? (22:30)
From a verbal agreement, to dropping bombs. How did the merger happen between 24 Nautilus and Ray Wilson Family Fitness? (24:13)
What is it like to merge company cultures? (27:50)
Walking billboards. How did he have the foresight to create the personal training model? (30:45)
How his mantra “If everyone is doing well, I’m doing well” was the key to his success. (33:00)
Sal reflects on his first meeting with Mark. (35:00)
The Steve Jobs of Fitness. How he developed the culture through his leadership and created the saying “bleed purple” with his employees. (37:20)
The transition from his reign to the Carl Liebert era. (40:15)
What is his take on the Costco Model? The importance of price point and is having the cheapest membership the best way to go. (51:00)
His take on CrossFit and comparison to Curves. (54:00)
Why you always keep your enemies close. The TRUE STORY on his exit from 24 Hour Fitness. (55:20)
The importance of leadership and culture to create customers for life. (1:02:00)
How satisfying is it to be competing with 24 Hour Fitness now? (1:04:40)
What is the strategy now behind his umbrella of fitness gyms? (1:06:43)
What drives him to continue to grow and expand? (1:12:43)
What are the strongest bonds/relationships that have had the biggest impact on his career? (1:16:05)
Where does he see the biggest growth opportunities now? (1:18:25)
His take on nutrition and its impact on his life. (1:21:00)
What is his take on social media as a marketing platform? (1:23:45)
Mark Mastrov, Owner of Sacramento Kings. (1:28:25)

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Transcript

Click on a timestamp to play from that location

0:00.0	If you want to pump your body and expand your mind, there's only one place to go.
0:06.0	Mite, op, mite, op with your hosts.
0:09.0	Salda Stefano, Adam Schaefer, and Justin Andrews.
0:13.0	It was so full circle to have Mark Masroff sitting in our studio and interviewing.
0:19.0	What a trip, right?
0:20.0	It was just weird because that's how I started my career and fitness.
0:25.0	That's how all of us started our careers in fitness.
0:27.0	I was 18 years old and then I was a baby manager at 19 years old in the company and the culture that this guy created.
0:35.0	And then of course, you know, Masroff is a legend in the gym industry because he built the first, the biggest, you know, chain of all time.
0:43.0	Now what he owns now is growing at ridiculous rates.
0:46.0	The guy is extremely successful in all the things that if we take for granted in the gym industry, like collecting monthly dues on EFT,
0:56.0	you know, gyms being open 24 hours, the way that they're organized where you have a small box and a big box right next to it to kind of all these things he pioneered.
1:04.0	And so it's really cool to talk to him.
1:06.0	Well, you got to think this, this guy impacted, especially you and I, at the age of 19 and 20, you know, it's a long time ago for us, man.
1:14.0	Yeah.
1:15.0	Changed a lot and then for a minute there, it was kind of, I was trying to wrap my brain around this feeling that I was getting, right?
1:21.0	I really, I was like, try to, what is this?
1:23.0	You know, I feel this way and it's an unfamiliar feeling for me and what I would I relate it to or what I think I can relate it to because I don't know this is I have a lot of
1:35.0	pent up animosity towards my parents because of the childhood and I've had to work on a lot of that.
1:41.0	Like it's taken a lot of work for me to to love my mother and my stepfather to the best of my abilities and to forge a relationship
1:52.0	as an adult with them because of my childhood past.
1:55.0	And you know, and I see friends and people, I mean, Sal, you're a good example of the way you speak of your father, you know, you speak of your father and such a great
	...

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