84: Shauna Lynn Simon- How to Host a Successful Interior Design Consumer Event in Your Community

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Arts, Design, Business

4.9 • 810 Ratings

🗓️ 7 October 2016

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, the first of a series of 3 shows, Shauna Lynn Simon, Owner/Founder of Beyond the Stage Homes and Styled, Listed, and Sold (SLS) Academy, talks about a strategy for connecting with your avatar (target clients/audience) on a personal level. She talks about the important steps, procedures, and pointers – the checklist to ensure the effectiveness of this strategy – holding workshops. It can be a powerful lead generation tool to build your brand and business. The success of the event could depend on how well you have prepared for it. Show Notes Choosing an engaging topic, and framing an attractive title Educational and specific topic would be an ideal choice of topic Choosing the right venue – inexpensive for a small audience, and a bigger venue or a showroom for a bigger audience, without sales pitching The key to selecting the right venue Content creation – valuable, informative, helpful What to give away as handouts Presentation techniques Inviting guest resource persons Securing sponsors Marketing and promoting it in social media – fill every seat Techniques in social media promotion Shauna Lynn will cover other related topics in the forthcoming 2 weeks: Determining who your community is and how you fit into that community Determining what you can contribute to the community to make it better, bigger, etc. Identifying your voice and connecting with your followers, clients, fans with that emotional connection You can listen to the full episode at our resource center: Window Works

Transcript

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0:00.0	Hey, just letting you know that Luann University registration is opening November 24th,
0:07.3	2024, and classes are starting the week of January 20th, 2025.
0:13.2	Head over to luanuniversity.com to learn more about classes on sales, on marketing, on process, and on profits.
0:23.4	And at the website, you will learn about the fantastic bonuses that we have for you throughout
0:29.0	the registration period.
0:30.9	Luann University.com.
0:44.8	Welcome to a well-designed business with your host, Luann de Garra.
0:50.2	Luan has a lifetime of experience building a multi-million dollar business with her husband and cousin,
0:54.0	and she knows the challenges you face in your interior design business. Luann brings you
0:55.3	real life answers to your most pressing problems, as well as practical strategies to explode your
1:00.5	interior design business. So let's get to the business of interior design. Hey everybody, welcome
1:08.7	back to a well-designed business and Power Talk Friday. I have
1:12.2	Shauna Lynn Simon with me today. Hi, Shauna Lynn. How are you? Hi, Luann. I'm well. How are you?
1:17.2	I'm great. Thank you. Today, we're going to talk about how to stage a successful workshop.
1:23.9	You have a lot of experience in this area. and we have recently talked with a couple of guests
1:30.9	have brought this up.
1:32.0	Most recently, Lauren Clement was on the show of Lauren Nicole Designs, and she was
1:37.9	describing to us how she started Design 101, which are seminars that she's offering to the
1:43.9	public and giving them advice on different
1:46.5	topics. Her recent topic was bookcases and mantles and how to design and accessorize them.
1:51.7	And she was explaining to us how it's working for her business and creating a revenue stream
1:58.6	for her. And it's a great marketing avenue for her. And also previously,
	...

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