#84 Mental Agility with Kirk Westwood, Author of The Very Best Bad Idea
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 11 August 2020
⏱️ 31 minutes
🧾️ Download transcript
Summary
We’ve talked about many different ways that you can apply an “agile” philosophy in your work.
Today we’re going to talk about mental agility and what we can do to seize opportunity as the world continues to shift.
To help me discuss this topic, I’d like to welcome Kirk Westwood, Founder & CEO of Glass River Media, and author of the book The Very Best Bad Idea: Innovation, Creativity, and Making Friends With the Mouse.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hi, this is Greg Kielstrom. Welcome to the Agile World Podcast, where we discuss customer experience, employee experience, and transformation in an agile age. |
| 0:11.0 | The Agile World Podcast is brought to you by Tech Systems, an industry leader in full-stack technology |
| 0:17.1 | services, talent services, and real-world application. |
| 0:21.8 | For more information, go to tech systems.com. |
| 0:25.0 | To read more about the topics discussed on this show, you can go to my website at the |
| 0:28.6 | agile.world and read my latest articles or get a copy of my latest book, |
| 0:33.0 | the Center of Experience, a blueprint for creating an experience-led organization |
| 0:38.0 | now available on Amazon and other retailers. |
| 0:41.0 | My name is Greg Kielstrom, |
| 0:42.0 | and I'm the host of the Agile World Podcast. |
| 0:44.5 | We've talked about many different ways that you can apply an agile philosophy in your work. |
| 0:49.2 | Today we're going to talk about mental agility and what we can do to seize opportunity as the world continues to shift. |
| 0:55.4 | To help me discuss this topic, I'd like to welcome Kirk Westwood, founder and CEO of Glass River Media, and author of the book The Very Best Bad Idea, Innovation, Creativity, and Making Friends |
| 1:06.3 | with the Mouse. |
| 1:07.3 | First, why don't you tell me a little bit about what you do at Glass River Media? |
| 1:11.0 | Yeah, that's great. So, Glass River Media. Yeah, that's great. |
| 1:13.0 | So, Flash for Media, we like to say we're a content-straining company. |
| 1:17.5 | There's a lot of people out there that are marketing companies or advertising companies and PR companies, |
| 1:21.1 | all of those touch on film formal strategy and content strategy and we touch on all of them as well. |
| 1:28.0 | The classroom we do, we more or less focus on, you know, everyone's making talks to whether it's a podcast or even more |
| 1:34.8 | if Facebook or LinkedIn, but lots of people are going to throw a spaghetti |
| 1:39.3 | into the whole kind of mentality about it and and we help people better align their content with the appropriate channel |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from The Agile Brand, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of The Agile Brand and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

