Hi, this is Greg Kielstrom. Welcome to the Agile World Podcast, where we discuss customer experience, employee experience, and transformation in an agile age.

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the Center of Experience, a blueprint for creating an experience-led organization,

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My name is Greg Kilsstrom and I'm the host of the Agil World Podcast.

Today we're going to talk about keeping our company agile and the value of learning, iterating, and

optimizing your business.

Too many times companies spend vast amounts of time and effort creating something that is either not exactly what the market wants or is not a feasible product or service for the company to offer as it grows over the long term.

Instead, an agile approach of creating

and learning while being continually open to change and improvement can yield

the best results. Today we're going to hear from someone who did just that and has built a highly competitive product while inventing new solutions to challenges along the way.

Tell me discuss this topic, I'd like to welcome David Wax CEO of Handwritten a handwriting service for

brands first why don't you tell me a little bit about what handwritten does and

what need it fills sure and thank you Greg for having me on your show it's an honor to be

here. So handwritten is actually my second company the first one was a text

messaging platform back started back in 2004, I believe.

And at the time texting was a big deal and sending messages was a lot you know was was a newvo

thing was before the iPhone and when I sold that company in 2012 and worked for

...