837. How Confident Are You in Your Pricing?
Fullerton Unfiltered
Brian Fullerton
5 • 1.1K Ratings
🗓️ 9 July 2025
⏱️ 36 minutes
🧾️ Download transcript
Summary
In today’s episode, we’re asking the hard question: How confident are you in your pricing? If you hesitate even a little, this episode is for you. We’re digging into the real numbers behind bidding, estimating, and knowing your worth — because guessing isn't a strategy, and “what the other guys charge” isn’t a business model.
Whether you’re pricing a lawn, a mulch job, or a six-figure commercial snow contract, you need to be 100% dialed in. We’ll break down how to calculate your costs, factor in overhead, and build in healthy profit margins — so you're not just staying busy, but actually making money.
Let’s get you pricing with confidence, clarity, and conviction. Tune in and take your quoting game to the next level!
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Tickets are on sale now for La Entrepreneur Academy Live 2025 in Novi, Michigan. |
| 0:06.6 | Here's your host for the event, Brian Fullerton. |
| 0:10.0 | We can't wait to see you guys up here this November 8th. |
| 0:12.8 | It's going to be an incredible two-day event. |
| 0:15.3 | Come join us on Friday for the mixer from 7 to 9 p.m. |
| 0:18.3 | And then the conference all day from 8.30 to 5.30 on Saturday. Tickets are now on sale at Law Entrepreneurac 9 p.m. And then the conference all day from 830 to 530 on Saturday. |
| 0:22.0 | Tickets are now on sale at Law Entrepreneur Academy.com. We cannot wait to see you guys there. |
| 0:26.6 | Get your ticket today. Secure your spot. Get your hotel room locked in. Get your travel plans |
| 0:30.3 | organized. And we can't wait to see you here this November to help you grow the most successful |
| 0:34.5 | lawn and landscaping business that you have ever imagined. |
| 0:41.2 | We've got a great guest speaker lineup, including some of the greats like Mark Bradley, Sam Gamble, Marty Grunder, Caleb and Brittany, Allman, and so, so many more. |
| 0:45.2 | We can't wait to see you guys here this November. |
| 0:47.6 | Get your tickets today at Launchpreneuracademy.com, and we'll see you guys there you're now listening to the fullerton unfiltered podcast straightforward no |
| 1:03.1 | nonsense business advice completely on minisered grow your business grow. Now, here's your host, Brian Fullerton. |
| 1:14.2 | Hey, what's going on, guys? |
| 1:15.2 | Welcome to another episode of the Fullerton Unfiltered Podcast. |
| 1:18.0 | It is your host, Brian Fullerton here hanging with you guys. |
| 1:20.9 | And good morning. |
| 1:22.5 | Today's podcast episode, Fired Up, man. |
| 1:25.3 | I'm actually just kind of grinning thinking about, thinking about a lot of |
| 1:28.5 | things here lately, especially when it comes to growing a larger business, talking about knowing |
| 1:33.7 | your numbers, talking about bidding and pricing. And really, here's the question. Here's the takeaway. |
... |
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