827. The Secret Weapon You’re Probably Overlooking: Quality Media
Fullerton Unfiltered
Brian Fullerton
5 • 1.1K Ratings
🗓️ 16 June 2025
⏱️ 42 minutes
🧾️ Download transcript
Summary
Your brand is being judged in seconds — and it's not your pricing or services that make the first impression. It’s your photos, videos, and overall visual game. In this episode, we’re breaking down the massive impact that high-quality media has on your business, from winning over premium clients to building trust before you even say a word. I’ll share real examples of how leveling up our photo and video content transformed our brand, helped us charge more, and set us apart from the competition. If you’re still snapping blurry pics or winging it on social — this one’s for you.
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Transcript
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| 0:00.0 | Equip Exposition is where landscape pros find the tools training in a community that knows what it takes to get the job done. |
| 0:07.0 | Thousands will be at Equip in Louisville, Kentucky this October. |
| 0:10.3 | You should be there too. |
| 0:11.9 | Register for $30 at EquipExposition.com. |
| 0:15.3 | Register now at equipexposition.com or use the link in the podcast description. |
| 0:20.1 | Save 50% off your registration when you apply |
| 0:22.6 | the code Brian at checkout. We can't wait to see you in Louisville. |
| 0:30.6 | You're now listening to the Fullerton Unfiltered Podcast. Straightforward, no-nonsense business advice. Completely on. Unfilforward. No nonsense business advice. |
| 0:38.0 | Completely on. |
| 0:40.0 | Unfiltered. |
| 0:40.9 | Grow your business. |
| 0:42.1 | Grow your life. |
| 0:43.2 | Now, here's your host, Brian Fullerton. |
| 0:46.9 | Hey, what's going on, guys? |
| 0:47.8 | Welcome to another episode of the Fullerton Unfiltered Podcast. |
| 0:50.6 | It is your host, Brian Fullerton, here hanging with you guys. |
| 0:53.1 | And good morning. |
| 0:54.3 | Today's podcast episode, we'll probably keep it short and sweet, aka 55 minutes long. |
| 0:59.6 | Just kidding. But I wanted to talk for just a few minutes today about the importance of videography |
| 1:04.9 | and photography in your business and maybe, just maybe, throw a little challenge out there |
| 1:10.1 | to encourage you guys on a couple |
| 1:12.4 | different things that I think everyone could benefit from in terms of video and photography |
... |
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