82: Deborah Rosenberg - Tailoring Your Interior Design Firm to Your Core Beliefs

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Design, Business, Arts

4.9 • 810 Ratings

🗓️ 3 October 2016

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

For the past 8 or 9 months, we have had designer after designer talk about something that they are passionate about and turn it into a guiding force to increase business in their design firm. But I have not met anyone who has a design that is cruelty and vegan free…until now. On the show today is Deborah Rosenberg, a writer, lecturer, and founder of DiMare Design in Miami Florida. DiMare is an interior design firm that promotes the use of vegan, organic materials. She will never use any materials that involve the harming of animals and she educates her clients, suppliers, and the entire industry about the advantages and benefits of cruelty-free/vegan design. She has incorporated her family values in her design business. Show notes: Why and how Deborah started focusing on this niche. How did this become a big part of her designs? What does vegan mean? The sweet reason why she is so passionate about using “humane interior design” Leather manufacturers skin dogs to produce dog leather? How long she has been in the design business and her niche What materials she substitutes for animal-based leather What materials she uses to substitute for chemical-drenched materials Deborah is an animal activist with PETA. What she does for the organization What she uses for wellness, healthy design especially for allergy sufferers What are the desirable alternatives to leather, down, wool, and silk Do clients find her now because her design is vegan? It’s all about educating! What fabrics are ok? What is 72-hour turnkey design? What other services does her firm offer? Be as detailed as possible! Where she sources these materials How she charges for expedited service For the rest of the show notes, please visit our resource center: Window Works

Transcript

Click on a timestamp to play from that location

0:00.0	Hey, just letting you know that Luann University registration is opening November 24th,
0:07.3	2024, and classes are starting the week of January 20th, 2025.
0:13.2	Head over to luanuniversity.com to learn more about classes on sales, on marketing, on process, and on profits.
0:23.4	And at the website, you will learn about the fantastic bonuses that we have for you throughout
0:29.0	the registration period.
0:30.9	Luann University.com.
0:44.9	Welcome. Welcome to a well-designed business with your host, Luann Nigara.
0:50.4	Luan has a lifetime of experience building a multi-million dollar business with her husband and cousin,
0:54.3	and she knows the challenges you face in your interior design business.
0:59.0	Luann brings you real-life answers to your most pressing problems, as well as practical strategies to explode your interior design business.
1:02.5	So let's get to the business of interior design.
1:08.3	Hi, welcome back to a well-designed business, and if it happens to be your first time listening to the show, welcome to you too. And I hope you enjoy it. On the show today, I have Deborah Rosenberg, the principal of Damari Design in Miami, Florida. Deborah is originally from New York, and she has had projects from New York to Florida to the Bahamas,
1:28.4	to Europe and South America. She has appeared on the Today Show and is a sought-after writer
1:34.0	and lecturer. You might be surprised to find out what Deborah has committed to in terms of
1:39.2	running her interior design firm. She focuses on humane interiors, meaning she will not use any materials that involve
1:47.2	the harming of animals in her design. It's a fairly serious conversation that Deborah and I have.
1:53.6	She shares her deeply held beliefs, which she has transferred to her business. I found it
1:58.9	very fascinating. I hope you do too. Hi, Deborah, thanks so much
2:03.3	for joining me on a well-designed business today. Thank you so much for having me. So as I said in
2:10.6	the introduction, you have a very specific niche going on here, Deborah. For the last seven, eight, nine months on the podcast,
2:20.6	we have talked with designer after designer who has taken something that is very personal
2:29.0	and passionate to them and figured out a way to make that like a guiding force or a beacon for their interior
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from LuAnn Nigara, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of LuAnn Nigara and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.