817. You Can't Wait to Get Thirsty: Building Your Marketing Engine in Advance
Fullerton Unfiltered
Brian Fullerton
5 • 1.1K Ratings
🗓️ 23 May 2025
⏱️ 36 minutes
🧾️ Download transcript
Summary
In this episode, we’re talking about one of the biggest mistakes small business owners make: waiting until the slow season hits to start marketing. If you want leads when it matters, you need to build your marketing engine before you're desperate for work.
We’ll cover why it pays to invest early in your website, SEO, and branding, how to generate consistent leads year-round, and what the most successful companies are doing right now to stay ahead of the game. Whether you're in lawn care, snow, or any seasonal service business, this is your wake-up call to dig your well before you're thirsty.
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Transcript
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| 0:00.0 | With prices going up, you might wonder, what can I get for $25 these days? A pizza, maybe some gas, |
| 0:07.1 | or the ultimate lawn and landscape experience? That's right. This October, join us at Equip Exposition |
| 0:13.7 | in Louisville, Kentucky, where you can dig, mow and test drive all the mowers, truckloaders, |
| 0:18.6 | chainsaws, and UTVs that you've been drooling over on Instagram? |
| 0:22.7 | Equip has all the equipment you'll ever need. |
| 0:25.6 | Upgrade your badge with over 100 game-changing education sessions that could spark your next breakthrough. |
| 0:32.0 | After a day like any other, we'll celebrate your hard work with a big and rich concert that's included with your $25 |
| 0:38.2 | registration at no additional cost. |
| 0:40.8 | Thousands of contractors are growing at E-QIPP this year. |
| 0:44.0 | Why not you and your team? |
| 0:45.9 | Registered by May 31st for $25 tickets at equipexposition.com. |
| 0:50.4 | That's EQUIP exposition.com. |
| 0:53.7 | Use code Brian or the link in the show description to save 50% off this already low price. |
| 1:05.3 | You're now listening to the Fullerton Unfiltered Podcast. |
| 1:09.7 | Straightforward. |
| 1:10.7 | No nonsense business advice. Completely on. Unfiltered podcast. Straightforward. No nonsense business advice. |
| 1:12.7 | Completely on. |
| 1:14.5 | Unfiltered. |
| 1:15.6 | Grow your business. |
| 1:16.8 | Grow your life. |
| 1:18.0 | Now, here's your host, Brian Fullerton. |
| 1:21.7 | Hey, what's going on, guys? |
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