#814: Retail Summer Strategy: Do This to GROW Your Boutique!

Boutique Chat

Ashley Alderson

Entrepreneurship, Business, Marketing

4.9 • 867 Ratings

🗓️ 2 June 2026

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are you leaving money on the table during the summer slow season?

June and July are the most underrated months in retail — and the smartest boutique owners use them to set up a record-breaking fall.

Ashley Alderson and Sara Burks break down exactly how to spend the "J months" wisely. They discuss how to audit your business before back-to-school season arrives and where retailers should focus their time to maximize profitability in the second half of the year.

They also share an inside look at Summer School, including what attendees can expect, the key areas of business they'll be focusing on, and exciting changes coming to Retail Boot Camp that are designed to provide more strategy, support, and implementation than ever before.

You'll learn:

Why "Maycember" burns you out and what to do the moment it's over
How to audit your business at the halfway point of the year
Why June and July are your last chance to prep before back to school and holiday season
What's changing inside Retail Boot Camp — and why it's bigger than ever

Join The Boutique Hub

👉 Summer School | June 2- 4 (10 am CST)

Join Ashley and Sara LIVE on Zoom for 3 days of deep dives into your customer, products, profitability, and marketing — with real screen-sharing, step-by-step examples, and actionable homework each day. Replays will be sent to everyone registered.

____________________________

Ashley Alderson: Instagram

Transcript

Click on a timestamp to play from that location

0:00.0	Welcome to the Boutique Chat podcast where we're going to help you build a profitable,
0:03.8	sustainable business without you having to sacrifice your profitability, your family, or your sanity.
0:10.2	Each week we're going to dive into real conversations with retailers who have been exactly where
0:13.8	you are and industry experts so you can learn and know exactly what to do next, all in community
0:19.1	over competition. Whether you're just getting started or you're growing past an eight-figure business,
0:23.6	you're in the right spot.
0:24.8	So let's get into it.
0:25.9	Welcome to this week's episode.
0:30.7	Hey guys, welcome back to the podcast.
0:33.0	We have a couch podcast for you today.
0:36.2	And I'm so happy to be joined by the one and only retail
0:39.1	professor, Sarah Burks. Hello, everybody. Thanks for having me. I love when we have these
0:43.5	couch conversations. Oh, me too. In case you guys haven't seen, we have a whole series on
0:47.8	Instagram that are couch conversations with Ashley and Sarah. So we're bringing into the podcast
0:52.1	today. We bet. Yes. Because we've got some big things happening.
0:55.4	So this will be a short and sweet episode, but we wanted to bring you guys kind of up to speed
0:59.1	on the latest and greatest from the hub. But more importantly, we know that right now is one of
1:04.5	the craziest times a year as a business owner. Yes, it's not December, but it's Maysember.
1:10.7	It is the month that never ends as a business owner.
1:13.6	And if you're also a parent, you're trying to do all the things from the last minute
1:17.9	graduations, teacher gifts, track meets, like all the chaos of Maysember, but you're
1:24.1	also trying to run your business.
	...

Transcript will be available on the free plan in 24 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ashley Alderson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ashley Alderson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.