Welcome to the Boutique Chat podcast where we're going to help you build a profitable,

sustainable business without you having to sacrifice your profitability, your family, or your sanity.

Each week we're going to dive into real conversations with retailers who have been exactly where

you are and industry experts so you can learn and know exactly what to do next, all in community

over competition. Whether you're just getting started or you're growing past an eight-figure business,

you're in the right spot.

So let's get into it.

Welcome to this week's episode.

Hey guys, welcome back to the episode this week.

We have a two for one.

Karen, we're both here today. I love it. Thanks for being here, you guys. Thank you. We're so excited. Oh, I'm so excited. Every week. Yeah, she's obsessed. Who listen to it every week? Where are you out when you listen to it? I listen while I'm getting ready in the morning. Yeah. Because I always pick up a nugget of some kind. Yeah. She's texting me in the morning a link to the podcast. I know you won't listen to it today,

but... morning. Yeah. Because I always pick up a nugget of some kind. Yeah. She's texting me in the morning a link to the podcast. I know you won't listen to it today, but when you get a chance, make sure you listen to a little bit. Okay. Right. That's why two minds are better than one. Like you both can share with each other. I love that. Well, thank you. That makes my day that you listen to it I always tell people this this, and you've probably heard me say this on the episode, Karen, but I record these and then I never listen to them. That's like if we watch our lives back, when people come in the store and they're playing our live on their phone. I'm like, oh, my God, turn my mom. I can't hear myself. Do you ever do that to your kids too? Like I find my kids are like, oh, the sound of my voice. Like they have no idea what they sound like until they hear it played back. Yeah. Yeah. Well, this episode's going to be great. You guys, we have a lot to get into today. I have so many different questions and angles, things that I think are going to be really actionable for everyone who's listening. So thanks for being willing to be here and share.

Before we get into all those nitty gritties, let's go way back.

Tell me about the origins of the business, family history, the two of you working together.

I need to know how all of this started.

Where do we start?

Oh, my gosh. Okay. Well, if you don't know,

we're mother-daughter. So, you know, we go back. We go way back. And we have been, like,

seriously best friends for as long as I can remember. People have asked us. I I mean, I can think back to like first grade, people being like,

oh my gosh, I wish I could speak to my daughter that way.

Like, I wish we hung out that way.

It's just always been something about us.

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