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A Well-Designed Business® | Interior Design  Business Podcast

812: Susan & Paul Kadilak: How to Grow Your Interior Design Business with Video

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Design, Business, Arts

4.9810 Ratings

🗓️ 27 September 2022

⏱️ 72 minutes

🧾️ Download transcript

Summary

Today With Susan & Paul Kadilak: Hi, welcome to A Well-Designed Business. We’ve all heard about how valuable video can be for our business. But the idea of starting with video holds a lot of us back. How do we overcome our own insecurities? How do we get started? What do we even put in our videos?  Today, Susan & Paul Kadilak of Kadilak homes help answer that question. They’re taking us through their journey of video for their business and how you can start with video—even if video makes you nervous! Pick It Apart [2:46] Paul and Susan share how they got started with video and how they overcame the discomfort and nerves in the process.  [19:18] Paul and Susan discuss why they chose to bring someone in-house to handle their video needs [22:57] Paul and Susan talk about how to get started with video—without needing to create scripts or ideas.  [28:45] Paul, Susan, and LuAnn discuss how video help build relationships with clients. [36:55] Paul and Susan talk about building video into your contracts. [50:00] Paul and Susan discuss their upcoming TV show and app. LuAnn Nigara and Susan & Paul Kadilak's Ah-Ha Moments “It gets your authenticity out there. When you’re just yourself, there’s people that are going to like you and there are people that are not going to like you and that’s okay. It attracts our ideal avatar in a way, because people come to us that want to work with us.” -Paul “We all know we’re going to get better. If you’re trying to find the courage or motivation, just know that today is the worst you’re ever going to be at it.” -LuAnn “You have to recognize that you care more and you’re paying more attention than anybody else. You’re your own biggest critic.” -Susan More About Susan & Paul Kadilak: @KadilakHomes is a design build firm run by Susan & Paul Kadilak in the Greater Boston area. Together they have made it their mission to help their clients turn an ordinary house into a haven that they love coming home to! The Kadilak’s have grown by connecting directly with their audience through their social media channels and are excited to announce that they just launched a brand-new app, “Renovation Rekindle”, featuring their new show with 10 half hour episodes. In each episode you can follow along with the Kadilak’s and their clients on a complete home renovation journey from beginning to end. Connect with Susan & Paul Kadilak Website  Instagram  Facebook  Pinterest What’s new with LuAnn Nigara Power Talk Friday Tour at High Point Exciting Windows! Build a Better Business Registration luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: #724: Power Talk Friday: Jude Charles: Using Video to Close More Interior Design Deals A Big Thank You to Today's Sponsor: Kravet. Have you heard? The majority of Kravet Inc. products are in stock and ready to ship within days. Order your favorite patterns from Kravet’s exclusive in-stock collections like Barbara Barry’s Midsummer to CuratedKravet’s exclusive decorative accessories. Keep your design projects on track with Kravet Inc. and order memos today at http://www.kravet.com.

Transcript

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0:00.0

Hey, just letting you know that Luann University registration is opening November 24th,

0:07.3

2024, and classes are starting the week of January 20th, 2025.

0:13.2

Head over to luanuniversity.com to learn more about classes on sales, on marketing,

0:22.8

on process, and on profits.

0:29.0

And at the website, you will learn about the fantastic bonuses that we have for you throughout the registration period.

0:30.9

Luann University.com.

0:35.2

This episode is sponsored by Revelwoods.

0:37.9

Revelwoods is your source for premium hardwood and resilient flooring.

0:41.6

Using the Revelwoods selector tool, you will be able to find curated suggestions for each

0:46.3

specific project based on criteria such as style, color, zip code, and usage.

0:52.2

Because the species of wood that performs in a laundry room in

0:55.8

Key West is not going to be the same as the wood that will perform in a living room in Chicago.

1:01.0

And how do you know that? Well, Revelwoods helps you. Know before you specify. And when you sign up

1:06.6

for a free professional membership, you'll get access to exclusive discounts and referral benefits.

1:12.6

Visit revelwoods.com to get started.

1:27.1

Welcome to a well-designed business.

1:29.4

My name is Luann Nigara, and I'm so glad you found this podcast.

1:33.3

Together with my husband, Vince, and our partner, Bill, we have grown our company Windowworks from the ground up.

1:38.9

So I know and I understand the challenges you face in running your interior design business.

1:45.3

I also know that your talent alone isn't enough to ensure your success.

1:50.3

So on this podcast, we talk about strategies and practical steps to help you grow your business.

1:56.8

But make no mistake about it, we have our share of fun here too, mixed in with those aha moments that I love so much.

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