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Boutique Chat

#812: How to Add $200K+ in Revenue to Your Boutique

Boutique Chat

Ashley Alderson

Entrepreneurship, Business, Marketing

4.9867 Ratings

🗓️ 19 May 2026

⏱️ 39 minutes

🧾️ Download transcript

Summary

Can a simple add-on service completely change the revenue of your boutique?

Ashley Alderson sits down with Michelle Peth, CEO of Beettan, to unpack how boutique owners are adding a high-margin, repeat-customer service to their businesses through spray tanning — and why it's becoming one of the smartest ways to increase revenue without adding more racks, inventory, or overhead.

You'll learn:

  • Why boutiques are adding spray tanning as a profitable service

  • The mindset shifts that separate struggling stores from thriving ones

  • Why vulnerability and humility matter in entrepreneurship

  • How adding services can increase loyalty, confidence, and average spend

Join The Boutique Hub

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Michelle Peth & Beettan:

Instagram: @beettan_official

Website: beettan.com                                            

➡️ $100 off Certification with code HUB

 

Also be sure to check out The Beet Goes On Podcast!

 ____________________________

Ashley Alderson: Instagram    

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

Transcript

Click on a timestamp to play from that location

0:00.0

Welcome to the Boutique Chat podcast where we're going to help you build a profitable,

0:03.8

sustainable business without you having to sacrifice your profitability, your family, or your sanity.

0:10.2

Each week we're going to dive into real conversations with retailers who have been exactly where

0:13.8

you are and industry experts so you can learn and know exactly what to do next, all in community

0:19.1

over competition. Whether you're just getting started or you're growing past an eight-figure business, you're in the right spot. So let's get

0:25.3

into it. Welcome to this week's episode. Hey guys, welcome back to the podcast this week. I am so

0:35.3

pumped about this conversation, Michelle, because if we want to talk about

0:38.4

how people can put more money in their pockets, we have a solution to that problem today. So thank you for being here. No, thank you so much for having me. I love everything that you do. And I'm so excited to be on the podcast and see how we can help your peeps. Yeah. Well, you have been a hub member for a long time. Yes. I believe in the hub because I, you know, I'm not a pro in the retail world. So it just made sense to learn from you guys because, you know, I'm more service base. Yeah. Well, we love it. Our members love it. So before we get into all the nitty gritty, I'm going to keep everyone in suspense for a minute on like the strategy. We'll get there. But go back to the beginning. How did you start with B-Tan? Where did this all? Like, what was the original idea and how did it grow from there? So I am 42. I've been spray tanning since I was 19. Originally the, originally the spray tan came into my life because my sister is a redhead and had some

1:28.2

skin cancer scares. So when she, she's okay. She's fine. She's got six kids now. Homegirl is fine.

1:34.4

But it was very scary. We got out the sun. We're in the south. So everybody was in the tanning beds.

1:39.4

Or they're using, you know, the ever, I think back then like only like L'Oreal Sublime. It really wasn't a

1:45.6

popular product yet. It's since taken off. But it was still the kind of stuff that like dyed your

1:50.6

hands, like in the creases of your fingers. I mean, we turned orange and we just were okay with

1:54.9

being orange as long as she didn't have any more skin cancer scares. And I, of course, got out of the

2:00.2

sun after seeing my younger

2:02.1

sister go through that. Then my mom had a place cut off her nose. My papa had melanome on his

2:07.3

back. My papa's my grandpa. So it was just like, I was like, clearly it's in the family.

2:12.3

I need to get out of the sun. And taming beds, definitely not an option for me. And then fast forward,

2:17.0

like I tanned i brought

2:18.7

into a franchise um i i ended up not sticking with a franchise it wasn't a good match for me

2:26.1

i don't think i was a good match for her life does different ideas of what business look like for us

2:31.1

yeah and we separated and i had to quit because I had a non-compete,

...

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