This is Primal Potential and I am your host, Elizabeth Benton.

Primal Potential is about you.

Your ability to change is not defined by yesterday and doesn't need to wait until tomorrow.

Your transformation is now.

Let's get started.

Hello everybody, welcome back to the Primal Potential podcast.

I am Elizabeth Benton.

Thank you so much for spending some of your very precious time with me.

I take it really seriously.

I know that in your downtime or if you're on a walk or you're washing dishes or maybe

I'm wicking in the shower right now, which is super weird.

Now that I've said that verbally, I'm wishing I could take it back, but you know what I mean.

I know you could be listening to a lot of things.

I know that there are a million books in podcasts that you could opt to listen to and

I'm excited to share with you today.

I had sort of an aha moment a few weeks back and I've been really looking forward to

recording this episode and sharing it with you.

So thanks for being here for it.

Let me give you the backstory of kind of what led to this aha moment.

One of my friends who is a business owner who works with clients in a way similar than

I do, she actually also a podcaster.

She reached out to me and she said, do people ever come to you and ask for a refund?

...