#81 Meet the Press: Behind the scenes on media publishing with Monica Watrous at Food Business News

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9 • 642 Ratings

🗓️ 28 February 2023

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we get to chat with one of the most incredible champions for emerging CPG brands, Monica Watrous, Managing Editor of Food Business News and Food Entrepreneur. Food Business News is a trade publication covering all aspects of the food and beverage industry, from field to fork. Food Entrepreneur, a sub-brand, focuses on the innovations, trends and personalities in the food and beverage startup ecosystem. You’ve heard Monica on the show a few times during Expo West and East recaps, but this time, I asked Monica if she’d come on the show to share more behind-the-scenes about what her career looks like and how to best work with members of the press. Listen in as Monica shares about: - How trends and news become publications either digitally or in print - What an editorial calendar is and how some types of content are planned - How Monica stays up-to-date on the latest brands and trends - Best practices for reaching out to the press and what to avoid - Why your brand should release press releases and how other publications use them - Monica’s strategy for tackling a trade show like Expo West - And more! Plus, mid-ish-episode Monica and I share our reviews of G’s Dry Hard Ginger Beer (at 31:10), which won a Shelfie Award last year. Make sure to check out our bonus episode featuring founder Donna to learn more!

Transcript

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0:00.0	Send decks, send folders to assets, have a media kit or like a press kit on your website.
0:10.4	I'm really excited about Expo West. I try to go down every single aisle.
0:16.6	Welcome to the Startup CPG podcast. I'm your host, Jesse Freytag.
0:26.6	Today we get to chat with one of the most incredible champions for emerging CPG brands, Monica Watrous, managing editor of Food Business News and Food Entrepreneur. Food Business News is a trade publication covering all aspects of the food and beverage industry from field to fork, and food entrepreneur,
0:38.9	a sub-brand, focuses on the innovations, trends, and personalities in the food and beverage
0:43.9	startup ecosystem. You've heard Monica on the show a few times during Expo West and East
0:49.2	recaps, but this time I asked Monica if she'd come on the show to share more behind the scenes about what her career looks like and how best to work with members of the press.
0:59.2	Listen in as Monica shares about how trends and news become publications either digitally or in print.
1:05.8	What an editorial calendar is and how some types of content are planned in advance.
1:12.9	How Monica stays up to date on the latest brands and trends, best practices for reaching out to the press and what to avoid,
1:18.7	why your brand should release press releases and how other publications use them, Monica's
1:24.0	strategy for tackling a trade show like Expo West, and more.
1:28.9	Plus, mid-ish episode, Monica and I share our reviews of G's Dry Hard Ginger Beer,
1:34.5	which won a Shelfy Award last year.
1:36.5	Make sure to check out our bonus episode featuring founder Donna to learn more.
1:40.8	And speaking of Shelfy Awards, let's talk about how you, dear listener, could be a
1:46.1	Shelfy Award winner this year. This will be the third annual Shelfy Awards and due to popular
1:52.4	demand, we're accepting samples by category. First up is Health and Beauty Brands. So if you're
1:59.3	listening to this in March, 2003 and you are a Health and Beauty Brands. So if you are listening to this in March, 2003, and you are
2:02.9	a Health and Beauty Brand, here's what you need to do. Head to the link in the show notes and
2:07.5	complete the application form. It takes less than 10 minutes and it's free. Ship samples to the
2:13.3	two locations indicated and have them arrive before March 31st.
	...

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