#80 From turning down Shark Tank offers to raising $2.7 million for Nopalera with Sandra Velasquez

The Startup CPG Podcast

Startup CPG

Startup, Food, Business, Beverage, Cpg, Entrepreneurship

4.9 • 642 Ratings

🗓️ 21 February 2023

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

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Summary

I love that I get to bring you more Shark Tank content so soon, and with one of my favorite people. Today’s guest is Sandra Velasquez, the CEO & Founder of Nopalera, and a very early member of the Startup CPG community. Nopalera creates Mexican botanicals for bath & body, and as you’ll hear, have become a staple in my life. Sandra appeared on Shark Tank last month during Season 14, Episode 12, and I’m so glad she agreed to come on the show and share the details with us. You don’t need to pre-watch the episode to enjoy the conversation, but I definitely recommend tuning in to watch Sandra’s incredible pitch and how she gracefully received and ultimately turned down two offers from the Sharks. Nopalera also recently closed a fundraising round of $2.7 million unrelated to Shark Tank! Listen in as Sandra shares about: - The process of applying to Shark Tank and preparing to air from the opening pitch to outfit vetting - How eerily quiet the time in the Tank is - Sandra’s affirmations and prep going into the Tank - How her team prepped for consumer demand and the real numbers from Amazon and their website after airing (Sandra really gives us the nitty gritty details and I love it!) - The process of raising $2.7 million including valuation work and legal fees to expect - How Sandra developed a fundraising network from scratch - What’s next at Nopalera - And more! You also may notice our intro music is a little different, I wanted to feature a song from Sandra’s band, Pistolera - this is "Nuevos Ojos", which was featured in Season 4, Episode 12 of the show Breaking Bad.

Transcript

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0:00.0	I literally had zero contacts, Jesse, when I started.
0:12.5	Like, I did not even know. How do I even find the VCs? How do I find the people with the money?
0:16.7	That was me, right? And now I'm on the other side where I literally have investors reaching out to me now.
0:23.6	Welcome to the Startup CPG podcast. I'm your host, Jesse Prytag.
0:28.2	I love that I get to bring you more Shark Tank content so soon and with one of my favorite people.
0:33.9	Today's guest is Sandra Velasquez, the CEO and founder of Nopalera and a very early member of the startup CPG community.
0:41.3	Nopalera creates Mexican botanicals for bath and body, and as you'll hear, have become a staple in my own life.
0:48.3	Sandra appeared on Shark Tank last month during season 14, episode 12, and I'm so glad she agreed to come on the show and share all the details with us.
0:57.7	You don't need to pre-watch the episode to enjoy the conversation, but I definitely recommend tuning in when you get a chance to watch Sandra's incredible pitch and how she gracefully received and ultimately turned down two offers from the sharks.
1:10.7	No Pallera also recently closed a
1:12.5	fundraising round of $2.7 million unrelated to Shark Tank. Listen is as Sandra shares about
1:18.2	the process of applying to Shark Tank and preparing to air from the opening pitch to outfit vetting,
1:24.2	how eerily quiet the time in the tank is, Sandra's affirmations and prep going into
1:29.2	the tank, how her team prepped for consumer demand and the real numbers from Amazon and their
1:34.3	website after airing. Sondra really gives us the nitty-gritty details here, and I love it.
1:39.7	The process of raising $2.7 million, including valuation work and legal fees to expect.
1:45.8	How Sandra developed a fundraising network from scratch, what's next at Nopalera, and more.
1:51.5	You may also notice our intro music is a little different. I wanted to feature a song from
1:56.0	Sandra's band Pistolera. And this is Nuevos Ojos, which was featured in season four, episode 12 of the show Breaking Bad.
2:04.3	Now let's hear from Sandra.
2:09.0	Hi, Sandra. Welcome to this show today. How are you? I'm great, Jesse. So good to see you.
2:15.4	Yeah, so good to see you as well. It's great to have you here. And it was so
	...

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