807: Power Talk Friday: Claire Jefford: Interior Design Boss Academy. Why Trust & Experience Matter in Creating a Profitable Business

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Design, Business, Arts

4.9 • 810 Ratings

🗓️ 9 September 2022

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today with Claire Jefford: Welcome to a Well-Designed Business. In today’s sponsored show, I’m sitting down with Claire Jefford—a seasoned designer, a business coach, and one of my trusted Power Talk Friday experts. Claire knows that the foundation of a successful business is trust and experience—and she’s formed the Interior Design Boss Academy to teach you how to build those two vital pieces for your business. Pick It Apart [13:38] Claire discusses why trust matters so much in business and how to build it from the very first touchpoint with a client. [23:25] Claire and LuAnn talk about the importance of the client experience. [30:51] Claire breaks down the modules of her course and how they help designers build a strong foundation for their business. [45:25] Claire shares what you get when you join the Interior Design Boss Academy. LuAnn Nigara and Claire Jefford's Ah-Ha Moments: “The quicker you can build trust, the faster clients will hand over the reins to you and not micromanage. You’ll just see a big shift.” -Claire Jefford “I have coached designers who have said that in their welcome emails they start talking about discounts. Who are you attracting there right now? You are attracting people who are counting their dollars. We don’t hire people in our business because they’re the cheapest. We hire because they’re the best.” -Claire Jefford “This industry is a luxury. We as designers or business owners can’t forget that whether you’re selling somebody something a $250 service or a $50,000 design fee, they’re coming to you for the experience.” -LuAnn Nigara More About Claire Jefford: Claire Jefford began her award-winning Interior Decorating firm in 2011 & quickly grew her business, boasting the highest reviewed design professional in the Toronto area with over 100 reviews. In 2017, Claire started a second business as a Business Coach. With a background in Human Resources, Claire is passionate about having organized processes, marketing & she also loves creating videos. Audiences love Claire for her authentic personality, her helpful, straight-up advice & cheeky sense of humour. Voted Top Influencer 3 years running by Modenus, Claire does speaking engagements, panel discussions & live video broadcasts from various events across North America. She also runs a highly active Facebook group, Interior Design Business Strategies, with over 5500 design professionals from around the world. Connect with Claire Jefford Website Instagram Facebook Pinterest Other Shows Mentioned: #237 Claire Jefford: How To Get More Clients With Video Content #325 Claire Jefford: Create Valuable Content to Sell Through Your Website #485 Power Talk Friday: Claire Jefford: Rock the Consult A big thank you to today's sponsor: Today's show is sponsored by Claire Jefford and The Interior Design Boss Academy. Check out all the details of her upcoming course, the “Interior Designer Boss Academy”. Enroll here: https://www.interiordesignbossacademy.com/

Transcript

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0:00.0	Hey, just letting you know that Luann University registration is opening November 24th,
0:07.3	2024, and classes are starting the week of January 20th, 2025.
0:13.2	Head over to luanuniversity.com to learn more about classes on sales, on marketing,
0:22.8	on process, and on profits.
0:29.0	And at the website, you will learn about the fantastic bonuses that we have for you throughout the registration period.
0:30.9	Luann University.com.
0:35.2	This episode is sponsored by Revelwoods.
0:37.9	Revelwoods is your source for premium hardwood and resilient flooring.
0:41.6	Using the Revelwoods selector tool, you will be able to find curated suggestions for each
0:46.3	specific project based on criteria such as style, color, zip code, and usage.
0:52.2	Because the species of wood that performs in a laundry room in
0:55.8	Key West is not going to be the same as the wood that will perform in a living room in Chicago.
1:01.0	And how do you know that? Well, Revelwoods helps you. Know before you specify. And when you sign up
1:06.6	for a free professional membership, you'll get access to exclusive discounts and referral benefits.
1:12.6	Visit revelwoods.com to get started.
1:27.1	Welcome to a well-designed business.
1:29.4	My name is Luann Nigara, and I'm so glad you found this podcast.
1:33.3	Together with my husband, Vince, and our partner, Bill, we have grown our company Windowworks from the ground up.
1:38.9	So I know and I understand the challenges you face in running your interior design business.
1:45.3	I also know that your talent alone isn't enough to ensure your success.
1:50.3	So on this podcast, we talk about strategies and practical steps to help you grow your business.
1:56.8	But make no mistake about it, we have our share of fun here too, mixed in with those aha moments that I love so much.
	...

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