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A Well-Designed Business® | Interior Design  Business Podcast

800: Richelle Plett: How to Sell Upholstery Without a Sit Test

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Design, Business, Arts

4.9810 Ratings

🗓️ 16 August 2022

⏱️ 61 minutes

🧾️ Download transcript

Summary

Today With Richelle Plett: Welcome to A Well-Designed Business, with Richelle Plett, seasoned interior designer, and expert in upholstered furniture. We talk about her proprietary course, Upholstery Uncovered, which is accompanied by her, literally beautiful, book by the same name. We also talk about her exciting new 3-hour intensive course available through LuAnn University starting fall 2022, called "Close more upholstered furniture sales: No sit test required!". This episode and her courses are for you if you have ever struggled to sell upholstered pieces to your clients without a “sit test”. When you know the ergonomics of upholstered pieces and the construction of them, you can confidently specify comfortable, beautiful upholstered furniture without the stress and anxiety of “will they like it”? Be the expert and learn how to confidently sell upholstered furniture even when your client cannot try it themselves. Pick It Apart [4:00] LuAnn and Richelle explain the importance of how you can build trust by having the knowledge of what you are selling.  [7:02] As a full service interior designer, Richelle shares how she came to know so much about upholstery. [20:45] Richelle runs through some of the topics covered in her book, Upholstery Uncovered. [31:30] Information on Richelle’s upcoming course for LuAnn University. LuAnn Nigara and Richelle Plett's Ah-Ha Moments “From a sales standpoint, anytime I can understand exactly what I am talking about it’s so much easier to sell.” - LuAnn Nigara  “As a designer, you need to be able to read the frame, look at it and notice that this particular fabric, whether I’m reupholstering it or selecting a custom fabric and recognize how that is going to look.” - Richelle Plett “Once you have a good understanding about what your client’s needs are for the upholstered piece in that space, it basically designs itself.” Richelle Plett More About Richelle Plett: Craving a way to confidently source custom upholstery and meet your client’s needs without resorting to crowdsourcing social media for the answer? Then you should know Richelle Plett. In addition to being a “seasoned” interior designer, Richelle has developed a course called UPHOLSTERY UNCVOVERED that teaches design professionals how to identify and analyze upholstery construction materials and methods so they can make informed decisions on their client’s behalf. Having previously owned an upholstery studio that specialized in the restoration of vintage seating, Richelle has had the unique opportunity to observe how various materials and construction methods wear in real life.  In UPHOLSTERY UNCOVERED, she presents the information in an unbiased manner diving deep into frames, foundations, springs, cushions, fabrics, and custom fabric application, and empowers students to confidently specify custom upholstery WITHOUT clients insisting on sitting on it first!  When not geeking out over the pros and cons of 8-way hand-tied coils springs, Richelle can be found on her own sofa with her dog streaming a documentary and devouring black jellybeans. Connect with Richelle Plett Website  Instagram  Facebook  LinkedIn What’s new with LuAnn Nigara Power Talk Friday Tour at High Point Exciting Windows! Build a Better Business Registration luannuniversity.com http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Pre-Order Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast A Big Thank You to Today's Sponsor: Today's episode is sponsored by LuAnn University. This is not just education. Not just the support of your colleagues. And not just a great experience. Each department and class is crafted to provide targeted, proven instruction in key areas for profit and growth—all specific to the interior design and window treatment industries We are opening again this fall 2022 so do yourself a favor and look into this and all others we have coming at luannuniversity.com. The current roster for all of our 5 week courses are up, but please keep checking back because we are launching, brand new 3 hour intensives this semester as well. So check it out but go back in a few weeks to see the updates too.

Transcript

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0:00.0

Hey, are you getting ready for Thanksgiving? Maybe you're hosting and you're busy getting all of your dishware organized and your menu organized. Or maybe you're like me. You're at the season where you just get to ring the doorbell with a pie in your hand, right? Either way, I hope you are planning to spend some quality time with friends and family, whether that means it's a big,

0:21.1

raucous crowd and lots of carrying on or downtime. Either way, I'm wishing you a happy

0:26.5

holiday season. And, you know, what happens after Thanksgiving, we have Black Friday.

0:31.6

And on Black Friday, Luann University is officially opening registration. And here's the thing. Because it's Black Friday,

0:39.2

we got some Black Friday deals for you. All right, first of all, let me explain this. Early Bird for

0:44.0

Luann University is open from November 29th through December 31st, 2024. So that is the entire early bird

0:52.4

period. And during the early bird period, you get two bonuses.

0:57.2

Number one, you get the early bird pricing.

0:58.8

But you also get, if you buy, whether you buy a five-week course or a three-hour intensive,

1:05.2

if you purchase and register during the early bird period, you are going to be enrolled in the workshop that

1:13.4

Amber DeLegarza and I are hosting together live. It's called Success by Design. Strategic

1:20.6

Goal Setting meets Time Mastery. Okay. So this is going to be a live workshop. It is going to happen in real time on january second

1:30.4

twenty twenty five and we're going to spend part of the time mapping out how do you set your goals

1:37.1

what do you do how do you decide if it's a legitimate goal if it's a reach goal if it's a too easy

1:43.2

of a goal what should your goals be?

1:45.5

And then Amber will take over and she will help us figure out how to carve that time in our

1:52.9

work life to work on our business. Okay. So it's managing the expectations of the hours

1:59.6

you have available so that you can get it all done.

2:02.3

So this is going to be a fantastic class that you are going to take real time and ask us real questions.

2:08.5

Okay, so those are two bonuses that you get if you sign up any time during the early bird period,

2:14.3

November 29th to December 31st.

2:16.4

But there is an extra bonus if you sign up during

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