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Choose Hard with Cody McBroom

#80 - Luka Hocevar on Coaching Excellence, Building Culture & Developing Character

Choose Hard with Cody McBroom

Cody McBroom

Health & Fitness, Self-improvement, Education, Health & Fitness:fitness, Nutrition, Fitness

4.8812 Ratings

🗓️ 21 October 2025

⏱️ 114 minutes

🧾️ Download transcript

Summary

In this episode of The Choose Hard Podcast, Cody McBroom reconnects with his first and most influential mentor, Luka Hocevar, to explore what it really takes to build a lasting career—and life—in fitness and leadership.

Luka shares lessons from decades as a coach, gym owner, and entrepreneur, revealing the timeless principles that separate great coaches from the rest. Together, they dive into the realities of mentorship, the evolution of coaching philosophy, and the grind of running a gym that’s built to last.

You’ll learn:

- The power of mentorship and how to find the right mentors early on

- Why culture > programming when it comes to transformation

- What separates elite coaches and business owners from the average

- The real hardships behind entrepreneurship—and how to “Choose Hard” through them

- How to build legacy through leadership, community, and consistent standards

This conversation isn’t just for coaches—it’s for anyone pursuing greatness in fitness, business, or life.

Follow Luka Hocevar on instagram: https://www.instagram.com/lukahocevar/

Learn more about his gym, coaching, and more: https://linktr.ee/lukahocevar 


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Transcript

Click on a timestamp to play from that location

0:00.0

Today's guest on the Choose Hard podcast is the one and only Luca Hosevar. Where do I begin?

0:05.7

Luca Hosevar is easily the most influential person in my life when it comes to coaching. He is who

0:14.4

took me out of the college setting, provided me an internship and a mentorship, my first

0:19.8

coaching job. It helped me boom and

0:21.9

start my career. He's the guy that told me, you need to get on Instagram when Instagram first

0:27.4

became an app. So this dude was like a brother to me. And we have recently connected once again

0:32.5

after about eight years of life passing by, really. So today is one of many future episodes to come with

0:40.7

Luca on the podcast. Where we're going to talk about so many different things. We're going to talk

0:44.5

about our history together. We're going to talk about who he is as a strength and conditioning

0:48.5

coach, one of the most well-known and successful gym owners in the entire country, potentially

0:53.9

world.

0:54.6

He has coached everybody from NFL superstars to pro-MBA players.

0:59.0

He played pro ball in his lifetime as well, all the way to different types of models and

1:03.9

bodybuilding people and everyday people at his gym on a regular basis.

1:07.5

And he still coaches today.

1:08.6

He prides himself on the core value of coaching first.

1:11.5

And I think you're going to hear that a lot in this podcast. He's a very passionate person.

1:14.9

He's an extremely intelligent person. And he has a wealth of knowledge through years and years and

1:19.9

years of experience. I believe he's been coaching for 20 plus years, owning a gym for about 20 years

1:24.9

as well. I mean, the dude's got a crazy, crazy resume,

1:28.7

long list of stories and so much value and insights to provide any coach who decides to listen

1:33.9

to this podcast. So whether you were a coach, a gym owner, a business owner, or just somebody

...

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