80. How Beauty Editorial Round Ups Really Get Made (w/ R29 Sr. Beauty Editor Amanda Mitchell)

Perfume Room

Emma Vernon

Arts, Fashion & Beauty

4.9 • 619 Ratings

🗓️ 17 January 2023

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Ever wonder how certain fragrances make their ways into different publications’ ‘Best Of’ lists or editorial roundups? Is it determined by the quality of the product OR perhaps just the quality of the PR team behind it? Today, Refinery29’s Sr. Beauty Editor Amanda Mitchell is answering all the hard questions. As a beauty editor, Amanda is not only constantly testing new products, she's also trying all the latest beauty treatments, procedures, and experiences. Amanda shares her thoughts on press events/experiences vs. influencer ones (/including some piping hot takes on editors vs. influencers), but we also get into a much more important conversation surrounding these types of events: inclusion (or... lack thereof). Amanda discusses this industry-wide issue as well as how she's helped change it, plus she shares her process for curating her own editorial rounds ups and tells us what she's loving most right now. Oh and PS — if you didn’t know, Amanda is single so slideeee into those DMs.

FRAGS MENTIONED:

Phlur Tangerine Boy, Ourside Nostalgia, Ellis Brooklyn Vanilla Milk, Lake & Skye: 11 11, Midnight 07; Betsey Johnson EDP, Maison Margiela Replica By the Fireplace, YSL Black Opium, Mugler Angel, Sol de Janeiro Bum Bum Cream, Laura Mercier hand cream, Chanel No. 5, Glosser You, Eilish 2, Eilish 1, Moodeaux, Ourside Dusk, Kayali, Byredo, Kilian Love Don’t Be Shy, Le Labo Santal 33, Dossier, Kierin Pier NY, The Maker Fire, Malin Goetz x Kith Vapor, Maya Njie Tobak

SHOP THIS EPISODE: https://shopmy.us/collections/108488

FOLLOW AMANDA: @lochnessamanda

FOLLOW PERFUME ROOM: @perfumeroompod (IG) @emma_vern (TT)

Transcript

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0:00.0	Welcome to the perfume room. I want to share with you guys the two cents I've been
0:14.1	reaching for most this week and I will tell you it's nothing new. You have heard me talk about
0:17.7	these before. Once again, I have been wearing Fleur-Tangrine
0:21.7	Boy and Our Side nostalgia. I've only had these scents for the last week or two, and they've
0:28.3	quickly risen to the top. They are two instant favorites, and I've just really been craving a fresh,
0:34.3	juicy scent profile, and these two fit the bill perfectly.
0:38.4	Let's get to today's episode.
0:39.7	It is a fun one.
0:40.5	If you've ever wondered how certain fragrances or beauty products make their ways into different
0:44.3	publications, best of lists or editorial roundups, today you will find out.
0:50.0	Because we are joined by Refinery 29's Senior Beauty Editor Amanda Mitchell.
0:55.0	As a beauty editor, Amanda is not only constantly getting sent product,
0:58.9	she's also fielding invites to different events left and right.
1:03.2	And let me tell you, I've known Amanda for a few years.
1:05.5	We follow each other on Instagram, so I see what she's been up to.
1:08.2	I'm between the hotel stays, the trips, the beauty treatments,
1:11.0	etc.
1:11.9	It's clear that being a beauty editor has some pretty great perks.
1:15.4	And did you know that these events, the ones meant for press, are different and often separate
1:20.3	from ones meant for influencers?
1:22.4	Amanda is not shy about her thoughts on those differences, but we also get into a much more
1:26.3	important conversation surrounding press events, which is lack of inclusion. Oftentimes unintentional, these events end up
	...

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