What's up everyone?

Welcome back to another episode of Founder's Journal.

I'm Alex Lieberman, co-founder and executive chairman of Morning Brew, and my job is simple,

it is to make yours easier as an entrepreneur.

Before we hop into the episode, I would love to ask you for a favor.

If you like this episode, when you're done listening, please share it with a friend.

You will help the show grow, and you will also help your friend get smarter.

So when win situation?

Today, I'm talking about eight decision-making biases and how they show up in business.

Let's hop into it.

I follow this guy on Twitter.

His name is Daniel, and I apologize in advance if I mispronounce it.

It's M-N-K-E, so I'm going to guess it's Minky.

And his niche is investing and psychology principles.

I came across a recent post of his, which is about eight ways that our decision-making

gets biased in everyday life.

Some of these biases are obvious, and it just helps to have a name attached to them,

and others are less obvious, but equally as important to understand.

So what I'm going to do is walk through each of the biases that Daniel talks about in

his thread, and then I'm going to give an example of how I've experienced each one

in my businesses over the last eight years.

Decision-making bias number one.

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