792: The Who, What, Why and How of My NEW Brand

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 17 July 2024

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

NEW brand, who dis?! Visit http://www.jennakutcher.com to witness the magic! A lot of times when we think about a rebrand, we think about new logos and colors… and as you’ll hear in this episode, there was a lot of that. But through this process, there was also a lot of discussion about what the Jenna Kutcher brand IS; how to make it reflect ME and what I stand for and who I am becoming. In this episode, I’m peeling back the curtain on what went into the new brand, why it came about, who played a role in helping get it done, and how we went about it. Whether you’re building your first or your fifth brand, my goal for this episode is to help you start to think about your own brand and if you need a little update, too! This rebrand was a labor of love from everyone involved from start to finish, and I’m so proud to say that I think we’ve created something uniquely, undeniably ours. To see the new brand in its entirety, visit http://www.jennakutcher.com to witness the magic, or any of my social media platforms @jennakutcher! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/rebrand Thanks to our Goal Digger Sponsors: Your home might be worth more than you think. Find out how much at airbnb.com/host! Get a free 30-day Kajabi trial to start your business at https://kajabi.com/goal. Use code GOALDIGGER for 15% off your first Lume purchase at https://www.lumedeodorant.com! Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Transcript

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0:00.0	How do we want to tackle this and how can we just make sure that everything that is carried into this new brand is exemplary of what we want people to feel but also at the standard that we want this brand to be at and so I've just been loving that challenge
0:16.0	it's actually been so much fun for me.
0:17.7	I'm Jenna Goodger your host of the Gold Digger podcast.
0:22.4	I escape the corporate world at the age of 23 with nothing more than a
0:26.1	$300 camera from Craigslist and a dream. Now I'm running a seven figure online business that feels even better than it looks all from my house
0:34.7	in small town Minnesota with my family. Here we value time as our currency. We mix the
0:41.0	woo and the work and we are in the pursuit of building businesses that give us the freedom to live lives that we love
0:47.3	I've always loved turning big goals into reality and I'm here to help you do the same
0:53.0	This isn't just a peek behind the curtain.
0:55.0	Come along with me and my guess as we tear the whole curtain down.
0:58.0	Every week we tackle practical no-fluff marketing strategies
1:02.0	and host honest discussions on what works and what doesn't.
1:06.3	Join me and my expert guest for actionable insights to help you grow your dream business
1:11.1	with confidence. Pull up a seat and get ready to be challenged, inspired, and empowered.
1:16.8	This is the Gold Digger Podcast.
1:21.0	I feel like it's time to reintroduce myself and my brand. It is wild that I've been
1:28.6	an entrepreneur for over 13 years and that what started as this little idea, this little dream, it has turned
1:36.5	into all of this, what you see today, what you feel today. And frankly, it was time for an update. There have been some massive shifts and
1:45.8	changes in myself and my life. But I wanted these changes to not just be seen by you, but
1:52.4	also to be felt and experienced. So today I'm
1:56.1	going to peel back the curtain on what went into my new brand, why it came about
2:00.1	who played a role in helping get it done if I think it was worth it and how we went
	...

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