791: Can Pinterest Work for YOUR Business? Hit Play!

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 15 July 2024

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

The results are in: Pinterest is one of the BEST places to market your business. If the reason why you haven’t given it a chance is because you’re not sure it will work for YOU, click play on this episode and snag a seat for my FREE class at http://www.teachmetopin.com! I originally had this conversation with Lori Harder on her podcast, Earn Your Happy, earlier this year and I couldn’t wait to share it with you. I have seen this powerful search engine work for business owners in all different industries and I know it can work for you too. Whether you’re selling handmade jewelry, offering virtual services, or sharing expert advice, Pinterest is a game-changing platform, no matter what your business goals are. In this interview, not only will I explain the potential of Pinterest, I’ll also share how I use it to build my email list, whether or not I think blogs are still relevant in 2024, and how to use Pinterest to increase the shelf life of the content you create. Visit http://www.teachmetopin.com for a clear, actionable plan to get started, and let’s dive into my conversation with Lori Harder about how to drive traffic, generate leads, and boost sales in your business! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/earnyourhappy Thanks to our Goal Digger Sponsors: Your home might be worth more than you think. Find out how much at airbnb.com/host! Get a free 30-day Kajabi trial to start your business at https://kajabi.com/goal. Use code GOALDIGGER for 15% off your first Lume purchase at https://www.lumedeodorant.com! Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Transcript

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0:00.0	And then if you're in the digital space, people are collecting information and getting connected to the next thought, the next idea.
0:07.6	So just as you are saying, you're so good at telling people that next step.
0:11.0	When people are on Pinterest, they're clicking on articles and if you're
0:13.9	ready with that next step you better believe they're going to take it.
0:17.0	Hey my name is Jenna Kutcher and I am obsessed with all things business
0:21.4	marketing numbers and helping you to navigate both the messy and the magical seasons of this thing called life.
0:27.0	I'm a small town mama who took a $300 camera, grew a successful photobiz, and now I work from home and run a seven-figure online business.
0:34.6	I teach you the tried and true secrets to building a career you adore.
0:38.4	Shai away from the real talk? No way.
0:40.9	Money, hardship, growth, loss, and marketing are all topics we discuss here. Think of this as your one-stop-shop for happy hour with a gal-pal mixed with business school. Pull up a seat, make sure you're cozy, and get ready to be challenged and encouraged while you learn.
0:54.6	This is the Gold Digger podcast.
0:57.3	Are you on Pinterest?
0:59.2	And I'm not just talking about pinning your dream wardrobe or that favorite chicken recipe. I'm talking about
1:04.8	leveraging Pinterest for the powerful tool that it can be for your business. Did you know
1:09.9	that as of February 2024, Pinterest reported 498 million monthly active users,
1:16.7	and 50% of Pinterest users see the platform as a shopping destination.
1:21.6	And get this, Pinterest ads see a two times higher return on ads been than other platforms.
1:27.8	Now maybe you've heard other stats like these before and maybe you even agree that Pinterest is a great place to market your
1:34.2	business but there's a good chance that there's still something that's holding
1:38.1	you back if the reason why you haven't given Pinterest a chance is because you're not sure exactly how it works and
1:44.6	if it will work for your specific business, this episode is for you.
1:49.2	I originally had this conversation with my good friend Lori Harder on her podcast Earn Your Happy
	...

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