Everybody listening is going to know how to give a fantastic elevator pitch by the end of this episode.

It's one of the most useful episodes. Everybody needs this thing. I have a formula called a one-liner,

a truncated elevator pitch. Each one-liner has to be about one problem, and it needs to be the

problem that resonates most strongly with whoever you're talking to. You're raising the perceived value of what you offer,

and you're decreasing cognitive dissonance in the mind of the person that you're talking to.

Make sure you've got your one-liner right.

Hey, podcast producer Bobby Richards here,

and this summer, if you've been following this series,

we're revisiting a handful of our most valuable story brand podcast episodes all around helping

you clarify your message so you can grow your business. Today's episode is all about your

elevator pitch. Most people explain what they do in a way that's either too long, too confusing,

or too focused on themselves. But when you can clearly explain what you do in just one sentence,

your potential customers are going to understand the value you can offer them so much faster.

They just get it.

And in this replay, you'll learn how to create an elevator pitch that makes people lean in,

ask questions, and remember your business long after the conversation you have with them.

Let's jump right into it.

You're listening to the Storybrand podcast based on Donald Miller's bestselling book,

Building a Story Brand.

The Story Brand framework is made up of seven key elements.

All of them anchored in one powerful idea.

Your customer is the hero, and you are their

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