#78: The Simple Tagline Formula That Sells More Every Time (SUMMER REPLAY)
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 29 June 2026
⏱️ 37 minutes
🧾️ Download transcript
Summary
This summer, we're replaying some of the most useful episodes from the StoryBrand Podcast — episodes that can help you clarify your message so your marketing can actually drive sales.
Most taglines don't work. They sound clever, but when customers see them, nothing happens. No interest, no sales, just crickets. That's because most taglines are vague, confusing, or forgettable. And when people have to burn mental calories trying to figure out what your business actually does, they'll just move on to the next option. If your tagline isn't clearly offering something your customer wants, it's not helping you. It's costing you. So how do you make sure your tagline actually drives results?
In this replay host Donald Miller and and former host Kyle Reed break down why most taglines fail and reveal the simple formula that makes a tagline work. You'll hear real-time critiques of famous (and not-so-famous) taglines, learn how to avoid common mistakes, and get insider tips on crafting a line that actually grows your business. If you're reworking your own tagline or helping clients with theirs, this episode will give you a practical filter for turning words into revenue.
Ready to clarify your message and grow your business?
Attend StoryBrand Your Business LIVE to learn how to explain what you do in a way customers instantly understand:
https://storybrand.com/live/?utm_medium=podcast&utm_source=podcast&utm_campaign=sbyourbusiness&utm_term=sbpod&utm_content=SB_workshop
Visit StoryBrand.com for business training, messaging tools, and resources to help you grow:
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Transcript
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| 0:00.0 | A tagline cannot contain nuance. It has to be memorable. It has to be repeatable. |
| 0:05.0 | And this is where we run into trouble. When you have a tagline that infers something, |
| 0:10.0 | my question is, why don't you just say it plainly? I don't understand why people can't just say it. |
| 0:15.0 | Our goal is to say it so simply that it sounds like you just wrote it on a napkin. |
| 0:19.0 | It wasn't especially creative. It wasn't especially clever. |
| 0:21.3 | It was effective. |
| 0:22.1 | It's harder to do than it sounds. |
| 0:24.5 | But you also become wealthy. |
| 0:26.7 | Hey, it's podcast producer Bobby Richards. |
| 0:28.4 | And this summer, we're bringing back some of our best story brand podcast episodes |
| 0:33.3 | because some of these lessons are too important to only hear one time. |
| 0:37.1 | Today's replay is all about taglines. |
| 0:40.3 | A great tagline can make your brand instantly easier to remember, while a weak tagline, |
| 0:45.9 | it's going to make your business sound vague, confusing, and even forgettable. |
| 0:49.7 | But in today's episode, you'll avoid that because you'll learn a simple formula for creating a tagline |
| 0:54.4 | that actually helps customers understand what you do and why it matters. |
| 0:59.5 | If you're ready, let's jump right in. |
| 1:02.0 | You're listening to The Storybrand podcast based on Donald Miller's best-selling book, |
| 1:06.8 | Building a Story Brand. |
| 1:08.5 | The Story Brand framework is made up of seven key elements. |
| 1:12.7 | All of them anchored in one powerful idea. |
| 1:15.4 | Your customer is the hero and you are their guide. |
... |
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