#788 Niche B2B Content = Big Revenue on YouTube
Tropical MBA: Entrepreneurship & Founder Lifestyle
Dan Andrews; Ian Schoen
4.9 • 527 Ratings
🗓️ 2 January 2025
⏱️ 44 minutes
🧾️ Download transcript
Summary
Shane Hummus reveals his proven strategy for turning YouTube into a reliable source of new clients and millions in revenue, showing how entrepreneurs can succeed even with modest view counts.
Links:
https://www.youtube.com/ShaneHummus
Connect with us:
Dan: @TropicalMBA or dan@tropicalmba.com
Ian: @AnythingIan or ian@tropicalmba.com
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Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan, Brian Balfour, Nick Huber, Mike Michalowicz, Greg Crabtree, Jordan Gal
Additional episodes you might enjoy:
“$1.5 Million from LinkedIn: Strategies for Building Influence and Consistent Revenue”
“It’s easier to 10X than to 2X” + 8 Lessons from CEO Bootcamp
Building ‘Brick by Brick’: Goals, Plans, Scorecards, Cadence
Transcript
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| 0:00.0 | You got to look at the platform itself. |
| 0:02.0 | And if you want the platform to give you love, |
| 0:05.0 | you have to give it love. |
| 0:06.0 | And YouTube wants you to use the icon method. |
| 0:10.0 | Happy New Year, everybody. |
| 0:24.4 | Welcome back to the podcast. |
| 0:25.9 | Let's hit the ground running. |
| 0:28.0 | What can I say? |
| 0:28.6 | Business is easier when you have a reliable source of new customers. |
| 0:34.6 | We all want that. |
| 0:36.0 | And today's guest has certifiably cracked some kind of code. And he's |
| 0:42.3 | going to share his method with you here today. I came across us in an interesting way. A few |
| 0:47.9 | months ago, I'm in Bangkok. And today's guest, Shane Hummus, is a member. And he's presenting |
| 0:53.3 | doing the whole DC thing where |
| 0:55.1 | you share the inside story. |
| 0:57.4 | And one of the DC Black facilitators corners me, he's like, yo, you got to talk to Shane. |
| 1:02.8 | Because, sure, he's got over a million subscribers on YouTube. |
| 1:06.4 | Just type in Shane Hummus, YouTube. |
| 1:08.2 | Just one of his channels has 980,000 subscribers. |
| 1:11.7 | So that's intimidating, right? |
| 1:12.8 | We can't all be big, famous YouTubers. |
| 1:15.9 | But it wasn't that that I was advised to talk to Shane about. |
... |
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