Make a list of your strengths and make a list of your weaknesses.

And then see, can some of these weaknesses actually be your biggest strengths

that maybe have been hiding away for so long,

which means you probably have been missing a huge opportunity. Happy 2025, everybody, everybody, welcome back to the podcast.

Today, we're going to get into a topic that is more relevant than ever, I believe, because we can do more with less. And there's a lot of

things that are changing in the business world in 2025. Let's face it, there's a lot of upheavals

happening. But personal brands are something that are enduring. They act as a powerful way to

improve your business to get new clients, but also an

insurance policy in case your business model does, because it will change. So today we're

going to talk to an expert in personal branding. And this all came from me surveying the audience

at DCBKK in October and pulling some of the best speakers from that conference. So you don't

have to fly to Bangkok. You just have to listen to this episode. I'll be speaking with a wonderful

expert, Yoda Trom. Just a little thing here at the top. I've been speaking with a lot of listeners

in the first week of the year. We've written down these big goals. We want

this year to be better and different from last year. It can often feel overwhelming and we put

too much on our plate. You know, the first and second week go well. The third week, real life comes

back and all of a sudden we're not making as much progress as we want to. I want to reiterate something because I know most of you

aren't doing it and it's really working for us. All it is, a daily 15 minute huddle with your

entire team in the shadow of your scoreboard. And your scoreboard is just this. What is your

current theme? Your one big focus. What are some key leading indicators, some KPIs that contribute to that focus?

And then meet with the entire team in the shadow of a scoreboard.

This is why it's called a huddle.

...