I was on the road and I got an email from a customer who had had a bad experience of the product that she bought from a store. And I, and so I quickly emailed her back and was like, hey, oh my God, I'm so sorry. This is horrifying for me. Like, I'm literally driving around here in Southern California. Where do you live? I'll come to your house right now and breaking product. And she, like, She knew me back and I thought I was lying.

She's like, okay, L.O.L. Like, here's my address.

And I showed up, right now in breaking product. And she, like, she'd be back and they thought I was lying. She's like, okay, L.O.L. Like, here's my address.

And I, like, showed up, like, in 10 minutes. And I, like, emailed her. And I was like, I'm your driveway. Welcome to the Startup CPG podcast. I'm your host, Jesse Freytag. If you've been on LinkedIn in the last year, chances are you've seen pictures of a green

van making its way

around the country, spreading the good word about forage.

I was lucky enough to meet up with founder Parker Olson when he came through Portland in

the Forage van, and I think it's the only time I've been elated to receive food from a

stranger out of a van.

Forage's first product line is a functional granola that's low sugar,

crispy, delicious, and also packed with the power of mushrooms. Parker's energy and creativity are

unparalleled, and I'm so excited for you to be able to be inspired by his journey so far.

Listen in as Parker shares about stories featuring airplane competitions,

swimming and driving to customers, and a night in jail as an alleged pirate, exciting new launches

and select Kroger banners, and sprouts, how to find someone named Jared who also wants

to live in a green ban and drive around the country?

International opportunities that Parker's evaluating, Forage's new digital product suite,

and more.

And on the digital product note, Parker's team gave me access to the digital part of

their 30-day brain power-up program, and it's been really fun.

I'm over two weeks in, and I look forward to

each day's challenge. I'm excited to see what else the Forage team develops in this area.

...